<p>In this week’s episode of the <em>SIMPLE brand</em> podcast, I talk with <a href="https://www.stevenvanbelleghem.com/about/" rel="noopener noreferrer nofollow">Steven Van Belleghem</a>.</p><p>Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. </p><p>And Steven is the author of six bestselling books including his latest - <a href="https://amzn.to/4fu0NUo" rel="noopener noreferrer nofollow"><em>A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture</em></a>.</p><p>Here’s what we discuss:</p><ul><li>How to know if your brand is truly customer-centric</li><li>The value of adding emotion to customer relationships</li><li>How details make the difference in your customer experience</li><li>The barriers that keep brands from being customer-centric</li><li>How to instill effective empathy in your customer experience</li><li>The secret to customer loyalty is being more loyal to your customers</li></ul><p><br />RESOURCES FROM THIS EPISODE:</p><ul><li><a href="https://www.stevenvanbelleghem.com/" rel="noopener noreferrer nofollow">Steven's website</a></li><li><a href="https://amzn.to/4fu0NUo" rel="noopener noreferrer nofollow">Steven’s book - <em>A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture</em></a> </li><li><a href="https://www.stevenvanbelleghem.com/diamond/" rel="noopener noreferrer nofollow">Steven’s free resource - <em>How to Become a Shiny Diamond Workbook</em></a></li><li><a href="https://www.youtube.com/@StevenVanBelleghem" rel="noopener noreferrer nofollow">Steven's YouTube channel</a> </li><li><a href="https://www.linkedin.com/in/stevenvanbelleghem/" rel="noopener noreferrer nofollow">Steven on LinkedIn</a></li><li><a href="https://mattlyles.com/simple-brand-35-steven-van-belleghem-create-a-customer-centric-experience/" rel="noopener noreferrer nofollow">SIMPLE brand Podcast #35 - Create a Customer-Centric Experience</a></li></ul>