In this episode of Fireside with Founders & Leaders, host Rupert McSheehy welcomes James Ferguson, affectionately known as Fergo, Director of Experience Design at OVO Energy. With over two decades of experience in design leadership roles across various industries, Fergo shares his insights on the evolution of design, the impact of AI on the industry, and the essential skills designers need in today's rapidly changing landscape. Fergo discusses the shifts he's witnessed in the design world-from the transition to mobile and the rise of AI to the importance of fostering a culture of innovation and collaboration. He emphasises the significance of problem-solving skills, the value of storytelling in a designer's portfolio, and the need for designers to adapt and embrace new technologies. As organisations increasingly look for design leaders who can influence and drive change, Fergo provides actionable advice for aspiring designers and seasoned professionals alike.Key Topics Discussed- The evolution of the design industry over the past two decades.- The impact of AI on design roles and workflows.- The importance of problem-solving skills in design.- How to effectively showcase a portfolio and tell a compelling story.- Navigating the challenges of transitioning from a practitioner to a design leader.- The significance of fostering a culture of learning and innovation within teams.