<description>&lt;p&gt;Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.&lt;/p&gt; &lt;p&gt;Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.&lt;/p&gt; &lt;p&gt;To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to &lt;a href="https://freshair.audio/"&gt;freshair.audio&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Useful links:&lt;/p&gt; &lt;ul&gt; &lt;li data-ogsc="black"&gt;New York Times Advertising &lt;a href="https://advertising.nytimes.com/custom-content/" data-ogsc="" data-outlook-id="243644a9-0818-4fe2-902c-84f9d21121a1"&gt;T Brand Studio Website&lt;/a&gt;&lt;/li&gt; &lt;li data-ogsc="black"&gt;L’Oréal Groupe’s &lt;em&gt;This is Not A Beauty Podcast  &lt;/em&gt;&lt;a href="https://www.nytimes.com/paidpost/loreal-groupe/this-is-not-a-beauty-podcast.html" data-ogsc="" data-outlook-id="749dcb9a-4e44-428b-be85-cadf7d3930b2"&gt;NYTimes.com destination page&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;ul&gt; &lt;ul&gt; &lt;li data-ogsc="black"&gt;&lt;a href="https://podcasts.apple.com/us/podcast/this-is-not-a-beauty-podcast/id1768813164" data-ogsc="" data-outlook-id="5ec563dd-930d-4cbb-9379-1b0443f30fe5"&gt;Apple Podcast&lt;/a&gt;&lt;/li&gt; &lt;li data-ogsc="black"&gt;&lt;a href="https://open.spotify.com/show/1ETpoAH48iIc1ASE0WjfAq" data-ogsc="" data-outlook-id="d000bcc4-e550-45e5-b781-e7304736aad2"&gt;Spotify Podcast&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;/ul&gt; &lt;ul&gt; &lt;li&gt;&lt;a href="https://www.nytimes.com/paidpost/cartier/linked-by-love.html" data-ogsc="" data-outlook-id="c72d2c79-adc5-40ca-8491-e1639d628722"&gt;Cartier Trinity’s &lt;em&gt;Linked by Love&lt;/em&gt; Paid Post&lt;/a&gt; on Nytimes.com&lt;/li&gt; &lt;li data-ogsc="black"&gt;&lt;a href="https://www.nytimes.com/paidpost/wellcome/dispatches-on-climate-and-health.html" data-ogsc="" data-outlook-id="640c3377-bd56-4774-9a68-12a69478595b"&gt;Wellcome Paid Post &lt;/a&gt;on NYTimes.com&lt;/li&gt; &lt;/ul&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Fresh Ears

Fresh Air Production

Why Podcasts Work For Luxury Brands, with T Brand Studio

NOV 8, 202435 MIN
Fresh Ears

Why Podcasts Work For Luxury Brands, with T Brand Studio

NOV 8, 202435 MIN

Description

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe. Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio Useful links: New York Times Advertising T Brand Studio Website L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page Apple Podcast Spotify Podcast Cartier Trinity’s Linked by Love Paid Post on Nytimes.com Wellcome Paid Post on NYTimes.com See omnystudio.com/listener for privacy information.