The Freight Coach Podcast
The Freight Coach Podcast

The Freight Coach Podcast

Chris Jolly

Overview
Episodes

Details

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

Recent Episodes

1372. #TFCP - Scaling Globally: How Outsourcing is Changing the 3PL Game!
JAN 23, 2026
1372. #TFCP - Scaling Globally: How Outsourcing is Changing the 3PL Game!
What happens when sales slip, costs explode, and the market stays tough longer than anyone expected? How do you scale a freight brokerage without burning cash or losing focus? In this episode, our returning guest from Thrivemodal, Kyle Wilson, is back to explain why founders must stay relentlessly focused on business development and how outsourcing operations to the Philippines cuts monthly costs while improving scalability and service quality. Kyle also shares a grounded outlook on the 2026 freight market, infrastructure-driven demand, global workforce integration through cloud logistics technology, and why combining elite sales talent with lean operations is the real competitive advantage for modern freight brokerages! About Kyle Wilson For over a decade, I've been immersed in the dynamic worlds of strategic logistics and digital professionals, driven by an unwavering passion to help businesses thrive. As the founder of two successful companies, Thrivemodal and Yellow Diamond Logistics, I've witnessed firsthand the transformative power of seamless operations and a dedicated virtual workforce. At Thrivemodal, I've spearheaded the growth of a thriving virtual professional agency, connecting businesses across the US with exceptional talent from the Philippines. Our team of highly skilled global professionals seamlessly integrates into client operations, providing administrative, technical, and creative support that fuels business growth. My expertise in strategic logistics extends to Yellow Diamond Logistics, where I guide businesses in optimizing their supply chain operations. I relish the challenge of streamlining processes, reducing costs, and enhancing efficiency, empowering my clients to achieve their strategic goals. Whether it's navigating the complexities of logistics or harnessing the power of global staffing, I'm committed to empowering businesses to reach their full potential. I believe in forging strong partnerships, fostering innovation, and cultivating a culture of excellence. When I'm not strategizing in the logistics landscape or steering the Thrivemodal ship, you'll find me exploring new horizons. Let's connect and explore how Yellow Diamond Logistics and Thrivemodal can contribute to the narrative of your business journey. Connect with Kyle Website: https://thrivemodal.com/ / https://www.yellowdiamondconsulting.com/ Email: [email protected] ๐Ÿ“Š๐Ÿ“‰ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐ŸŒŽ ๐ŸŽฌ๐ŸŽฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ ๐Ÿค Shoutout to my sponsors!๐Ÿ‘‡ SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr ๐Ÿš€๐Ÿ”ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐Ÿ‘‡ โ–ถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw ๐Ÿ“ท https://www.instagram.com/thefreightcoach/ ๐Ÿ•Š๏ธ https://twitter.com/thefr8coach ๐Ÿ’ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
play-circle icon
27 MIN
1371. #TFCP - Legacy vs. Innovation: The Future of the Family-Owned Fleet!
JAN 22, 2026
1371. #TFCP - Legacy vs. Innovation: The Future of the Family-Owned Fleet!
Today's episode with John Pemberton from Pemberton Truck Lines is all about creating staying power in the trucking industry through strong company culture, uncompromising standards, and leadership accountability! Stay tuned as we dive into why building long-term customer relationships beats short-term rate chasing, how fleet standardization and preventive maintenance control costs and reduce breakdowns, and why fuel management, driver training, and outward-facing cameras are no longer optional for safety, liability reduction, and insurance control. John also shares how staying focused on what you can control - culture, maintenance, safety, and service - helps carriers navigate market volatility, regulatory pressure, and industry noise, turning challenges into growth opportunities through clarity, discipline, and long-term thinking! About John Pemberton John Pemberton is a second-generation leader at Pemberton Truck Lines, a family-owned trucking company that's been around since 1982. He's focused on building a strong, people-first operation while staying disciplined in a tough industry. Outside of trucking, John is big into endurance sports, which fits his belief that consistency, grit, and long-term thinking matter just as much in business as they do in training. Connect with John Website: https://www.pembertontrucklines.com/ LinkedIn: https://www.linkedin.com/company/pemberton-truck-lines-inc./ Facebook: https://www.facebook.com/pembertontrucklines/ ๐Ÿ“Š๐Ÿ“‰ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐ŸŒŽ ๐ŸŽฌ๐ŸŽฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ ๐Ÿค Shoutout to my sponsors!๐Ÿ‘‡ SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr ๐Ÿš€๐Ÿ”ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐Ÿ‘‡ โ–ถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw ๐Ÿ“ท https://www.instagram.com/thefreightcoach/ ๐Ÿ•Š๏ธ https://twitter.com/thefr8coach ๐Ÿ’ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
play-circle icon
30 MIN
1370. #TFCP - SCAC Code Shakeup: The New Rules for Non-Class 8 Fleets!
JAN 21, 2026
1370. #TFCP - SCAC Code Shakeup: The New Rules for Non-Class 8 Fleets!
What happens if you don't verify your SCAC? Is this the beginning of the end for freight fraud in non-Class 8 carriers? Joe Ohr and Holly Taylor are back on the show to discuss the launch of SCAC Verify on February 26, 2026, NMFTA's new mandatory identity and address verification program designed to close a major security gap impacting sprinters, box trucks, hotshots, and other non-Class 8 carriers! We talk about how the fast 1โ€“3 minute verification process works using government ID, biometric selfie matching, and DMV checks across 42 states, why failure to comply could mean losing your SCAC code renewal, and how verified carriers gain a significant competitive edge with shippers, brokers, and insurers. We also cover why this move is about fraud prevention, cargo theft reduction, and carrier trust, how it creates a clean accountability paper trail without storing personal data, and why this standard is likely a preview of future FMCSA and federal regulations. The bottom line of our conversation? This is a leveling of the playing field, a trust signal for legitimate carriers, and potentially a path to lower insurance premiums in a market that has been crushed by fraud! Visit https://nmfta.org/scac/ to learn more! About Joe Ohr and Holly Taylor Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)โ„ข, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs. Holly Taylor is the Director of Product at the National Motor Freight Traffic Association, Inc. (NMFTA)โ„ข. In her current role, Holly leverages her diverse background to lead cross-functional teams, shape strategic product visions, as well as anticipate and deliver solutions that exceed market expectations. Her unique blend of technical expertise and leadership skills has driven product success and customer satisfaction, positioning her as a pivotal force in shaping the future of NMFTA's products. With over 24 years of extensive experience in the software industry, Holly is a seasoned professional known for driving innovation and excellence across the product lifecycle. She began her career as a Technical Writer, where she honed a meticulous attention to detail and a deep understanding of user needs. Progressing to roles such as Documentation Manager and eventually Senior Product Manager, she built a reputation for transforming complex technical concepts into clear and intuitive applications. Holly earned her Bachelor of Arts in English from Penn State and a Masters of Arts in English from SNHU. She also received a Graduate Certificate in Publishing from the University of Denver. During her time at Oracle, Holly was a member of Oracle Women's Leadership and a charter member of OWL at the Columbia, MD location. ๐Ÿ“Š๐Ÿ“‰ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐ŸŒŽ ๐ŸŽฌ๐ŸŽฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ ๐Ÿค Shoutout to my sponsors!๐Ÿ‘‡ SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr ๐Ÿš€๐Ÿ”ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐Ÿ‘‡ โ–ถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw ๐Ÿ“ท https://www.instagram.com/thefreightcoach/ ๐Ÿ•Š๏ธ https://twitter.com/thefr8coach ๐Ÿ’ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
play-circle icon
33 MIN
1369. #TFCP - 5 Hard Truths: What I Wish I Knew Before Starting My Business!
JAN 20, 2026
1369. #TFCP - 5 Hard Truths: What I Wish I Knew Before Starting My Business!
Today, let's talk straight about why firm quotes matter, how cash flow mismanagement (not lack of freight) kills brokers, and why securing contracts early beats chasing top-line revenue! Listen as I share more about the use of smart freight technology, focusing on automating what already works instead of wasting money on shiny tools, the real power of strong transportation networks when problems arise, and why niche specialization like flatbed and open-deck freight shortens sales cycles fast. Finally, I highlight the rising insurance and regulatory costs and why tight expense audits and flexible budgeting are non-negotiable if you want to stay profitable in today's freight brokerage market! ๐Ÿ“Š๐Ÿ“‰ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐ŸŒŽ ๐ŸŽฌ๐ŸŽฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ ๐Ÿค Shoutout to my sponsors!๐Ÿ‘‡ SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr ๐Ÿš€๐Ÿ”ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐Ÿ‘‡ โ–ถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw ๐Ÿ“ท https://www.instagram.com/thefreightcoach/ ๐Ÿ•Š๏ธ https://twitter.com/thefr8coach ๐Ÿ’ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
play-circle icon
31 MIN
1368. #TFCP - The SCOTUS Showdown: Will Broker Liability Kill the 3PL?!
JAN 19, 2026
1368. #TFCP - The SCOTUS Showdown: Will Broker Liability Kill the 3PL?!
Are Midwest reefer lanes really more stable than the headlines say, and where are the real profit opportunities hiding right now? In this episode, we break down the following topics: Why long-term freight market stability still exists in key Midwest reefer lanes Why predictable, Monday-through-Thursday lane pricing beats chasing volatile spot spikes and regional freight lanes are outperforming national averages How accepting short-term losses can build long-term carrier and customer trust The new FMCSA broker bond rule requiring a $75,000 bond with a strict seven-day compliance window and its impact on carrier protection, double brokering, and freight fraud What the C.H. Robinson Supreme Court broker liability case could mean for broker risk, federal preemption, and future litigation Links for the Articles: https://www.overdriveonline.com/regulations/article/15814887/fmcsa-rule-cracking-down-on-brokers-takes-effect?utm_term=VersionB&utm_medium=email&utm_content=01-16-2026&utm_campaign=OV_NL_Overdrive+Daily&utm_source=OV_NL_Overdrive+Daily&ust_id=54d6706648435fb9e1036ef191e8654ced2027fa https://www.freightwaves.com/news/c-h-robinson-makes-its-legal-written-case-before-scotus-on-broker-liability ๐Ÿ“Š๐Ÿ“‰ Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! ๐ŸŒŽ ๐ŸŽฌ๐ŸŽฏ #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ ๐Ÿค Shoutout to my sponsors!๐Ÿ‘‡ SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr ๐Ÿš€๐Ÿ”ฅ To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!๐Ÿ‘‡ โ–ถ๏ธ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw ๐Ÿ“ท https://www.instagram.com/thefreightcoach/ ๐Ÿ•Š๏ธ https://twitter.com/thefr8coach ๐Ÿ’ผ https://www.linkedin.com/in/chris-jolly-a183aa6a/
play-circle icon
29 MIN