The Freight Coach Podcast

In this episode with Vectra Technologies' co-founders, Kylie Perales and Richard Shure, you'll learn how empty miles kill your margins and how much revenue you leave on the table by chasing the wrong loads! Kylie and Richard tackles one of the biggest inefficiencies in trucking, deadhead miles, by using AI-driven route optimization and multi-leg load planning to help carriers cut 30-40% of empty truck miles and boost profitability, how Vetra aggregates loads from multiple load boards, ranks the best options based on truck specs and carrier preferences, and explains those choices so dispatchers and owner-operators can make faster, smarter decisions without replacing human negotiation. We also cover how reducing load search time from minutes to seconds directly increases top-line revenue, why personalized load recommendations matter in a low-margin freight market, and what's coming next, including real-time load notifications and broker management tools designed to keep trucks moving and revenue consistent! Kylie Perales and Richard Shure - Co-Founders and Chief Executive Officer Kylie plays a vital role in driving Vetra Technologies innovative solutions, combining her expertise in business administration with a strategic, hands-on approach. Drawing from her education at Boston University's Questrom School of Business, she excels in risk analysis, marketing, and project management. Kylie's ability to thoroughly assess challenges in the trucking industry, develop effective solutions, and ensure the company remains adaptable and competitive. With a strong grasp of operations and strategy, she drives sustainable growth and positions Vetra to meet critical performance benchmarks. Richard plays a pivotal role in shaping Vetra Technologies vision and ensuring its execution, combining entrepreneurial leadership with a strategic, hands-on approach. Drawing from his education at Boston University, Richard excels in identifying opportunities, managing risks, and building strong partnerships to drive innovation and growth. With strengths in strategic planning, market analysis, and operational oversight, he addresses challenges and delivers measurable results. Focused on collaboration and adaptability, Richard positions Vetra as a forward-thinking leader in the industry. Connect with Kylie and Richard Website: https://www.vetratechnologies.com/ Instagram: https://www.instagram.com/vetra_technologies/ LinkedIn: https://www.linkedin.com/company/vetratechnologies/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

If you think your freight operation is exposed to organized theft or unknowingly carrying liability that could wipe out your business, you must listen to this episode with Michael Caney from HIGHWAY! Michael explains why freight theft has escalated into a national security issue, with organized, often foreign-led crime rings targeting U.S. supply chains, and why freight brokers are increasingly left holding the bag when loads go missing. We dig into how shipper contracts shift liability unfairly onto brokers, how undisclosed cargo values and fraudulent or "ghost" carriers magnify risk, why insurance agencies and factoring companies often enable the problem with little accountability, how post-2020 market behavior and "book it fast" culture have fueled freight fraud, and why extreme ownership, operational discipline, and transparent broker-shipper communication are no longer optional! About Michael Caney Michael Caney is the Chief Commercial Officer at Highway. He leads marketing, sales, sales engineering, customer success, and partnerships, drawing on a career that spans building and scaling both freight brokerages and supply chain technology companies. Before joining Highway, Michael held senior leadership roles across startups and established firms, guiding teams from early operations through sustained market leadership. His background as an operator gives him a grounded, execution-focused approach to strategy, team building, and category creation. Connect with Michael Website: https://highway.com/ Email: [email protected] LinkedIn: https://www.linkedin.com/in/michaelcaney/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How exposed is your trucking operation to cybercrime right now, and are you relying too much on trust and automation? Listen to our guest today, Artie Crawford of NMFTA, breaking down the real cybersecurity threats facing transportation. The biggest takeaway is simple: no fleet, broker, or carrier is too small to be targeted! We discuss how AI-driven cyber fraud, business email compromise, and fake load schemes are hitting trucking companies hard, why small companies are often the most vulnerable, and how multi-person verification, cybersecurity training, and multi-factor authentication can dramatically reduce risk! 2026 NMFTA Cybersecurity Trends Report: https://bit.ly/4oYPTds About Artie Crawford Artie Crawford, CISSP, CISM, is the Director of Cybersecurity at the National Motor Freight Traffic Association, Inc. (NMFTA)™. Artie is a seasoned professional with extensive experience in cybersecurity strategy and deep technical expertise in addressing complex cybersecurity challenges. He possesses a thorough understanding of the tools, techniques, procedures, and attack vectors employed by cyber adversaries. Artie has a proven track record of providing strategic guidance, collaboration, and engineering support to a wide range of organizations, including state and local governments, educational institutions, intelligence agencies, transportation authorities, and the Department of Defense, all in support of their cybersecurity missions. Throughout his distinguished career, Artie has held pivotal roles at organizations such as the Cybersecurity & Infrastructure Security Agency (CISA), Microsoft, MITRE, and others. His work has been centered on developing advanced techniques and tools for real-world operations. A 27-year veteran of the U.S. Marine Corps, Artie retired in 2011 as the Cybersecurity Chief of the Marine Corps, where he served as the Senior Technical Advisor to the CIO and Director of C4. 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

In this episode, we'll break down the hottest trends in the freight market right now, from seasonal capacity crunches driving reefer rates to two-year highs, to why brokers and carriers must price based on regional market conditions instead of guessing in the spot market! Dive in today to know why tender rejection rates need context, how historical freight data helps avoid false market optimism, what the proposed ROUTE Act could mean for expanding the future truck driver pipeline without compromising safety, the FMCSA's ongoing chameleon carrier problem, and why better enforcement and insurance accountability matter for industry safety! Resources / References https://www.overdriveonline.com/regulations/article/15774069/new-bill-would-allow-under21-truck-drivers-to-cross-state-lines-with-limitations https://www.freightwaves.com/news/has-fmcsas-decade-old-chameleon-carrier-system-been-running-on-autopilot https://www.overdriveonline.com/business/article/15774033/trucking-markets-sluggish-even-amid-seasonal-spikes-capacity-hits 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How do you drive freight theft down to nearly zero, and what would your business look like if you could finally stop chameleon carriers, double-brokering, and fraud before it hits your dock? Let's hear it from our returning guest today, Ryan Joyce from GenLogs! Ryan returns to the show to dig into how combining physical asset tracking with strong digital vetting is cutting freight theft for their customers, how chameleon carriers hide behind multiple DOT numbers, why selling motor carrier numbers is fueling fraud, and how GenLogs' new compliance suite is bringing real-time alerts straight into your TMS to flag suspicious carrier behavior before you book the load. We also touch on the national security risks behind unvetted drivers, how ELD manipulation and AI-driven deception make digital vetting harder than ever, and why brokers need to get back to actually talking to carriers to verify legitimacy. This episode breaks it all down in a no-nonsense way, so implement these practical, straightforward steps to reduce fraud, improve compliance, and strengthen your supply chain! Connect with Ryan Website: https://www.genlogs.io/ LinkedIn: https://www.linkedin.com/company/genlogs/ / https://www.linkedin.com/in/ryanjoyce-/ 📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars! To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/ 🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/ Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr 🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/ 🕊️ https://twitter.com/thefr8coach 💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/