#147 How to answer tenders the right way with Patrick Dalvinck, Co-Founder & CEO of Sequesto
FEB 2, 202332 MIN
#147 How to answer tenders the right way with Patrick Dalvinck, Co-Founder & CEO of Sequesto
FEB 2, 202332 MIN
Description
<p>I personally hate tenders / RfPs / RfIs, with a passion.</p>
<p>Because they often lead nowhere if you are out of control.</p>
<p>Patrick interviewed 200+ companies on that after experiencing similar pain over 20+ years, which is why he co-founded Sequesto.</p>
<p>Here is a great 5 point tender checklist that emerged from our podcast:</p>
<p>1️⃣ Can I even win?</p>
<p>Many tenders are written for your competitors and already pre-decided.</p>
<p>(Why) Did you (not) know about a tender before receiving a request.</p>
<p>2️⃣ Would this contribute to my core business?</p>
<p>Answering tenders is often cumbersome and therefore costly.</p>
<p>You don’t want to involve your team for non-core business activities.</p>
<p>3️⃣ (How) Am I uniquely positioned to win?</p>
<p>You should be crystal clear why a customer should select you.</p>
<p>If you cannot make that argument, how should a buyer?</p>
<p>4️⃣ Is the timeline aligned with my internal capabilities?</p>
<p>Tendering is not a “let’s quickly do this game”.</p>
<p>Large companies have a dedicated team for this for a reason.</p>
<p>If you need to rely on external resources already here, be cautious.</p>
<p>5️⃣Is the tender stating the customer’s pain specifically enough?</p>
<p>If the problem is not framed clearly, you cannot craft a specific solution.</p>
<p>In this case strive to better understand before asking to being understood.</p>
<p>#salessuccess #podcast #startupsales #startup #salesplaybook #b2bsaas</p>