Send us Fan MailThe 2026 alcohol market is bumpy, but for brands paying attention to the right signals, the opportunities are real. In this episode, Giuseppe Gallo, Founder and CEO of Italicus Rosolio di Bergamotto and Savoia Americano, delivers a data-driven talk on the category and flavor shifts quietly reshaping what consumers reach for on the shelf and at the bar.He gets specific about the category and flavor shifts, gaining the most momentum with the new generation of drinkers, and why the brands catching on early are the ones best positioned to win. But he also goes beyond trends, tackling the harder strategic questions around distribution, sustainability, and what it actually takes to build a brand that lasts.He also breaks down how the M&A strategies of major beverage giants have fundamentally shifted in the last 24 months, and what that means for independent brands navigating a crowded market. If you're trying to understand where the new generation of drinkers is heading, and how to position your brand to meet them there, this episode is the place to start.Featured Guest:Giuseppe Gallo, Founder & CEO, Italspirits - ITALICUS Rosolio di Bergamotto & SAVOIA AperitivoWatch on YouTube: The Key Trends in the 2026 Alcohol MarketMentioned in this episode:Italicus Rosolio di BergamottoSavoia AmericanoWant to stay in the know about new episodes from the podcast? Click the link here.Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram