Send a textNot many people can say they've founded a bourbon distillery and run one of the world's largest whiskey programs. Kaveh Zamanian isn't most people. A prolific whiskey brand founder and former Chief Whiskey Officer at Pernod Ricard, Kaveh built Rabbit Hole Distillery from a creative vision into a brand compelling enough to catch the eye of one of the world's biggest spirits companies, and when Pernod Ricard came calling, he didn't just take the deal, he took the wheel, going on to lead their whiskey program at the highest level.In this episode, Kaveh reveals what it really takes to build a bourbon brand with a creative mindset: from the founding principles behind Rabbit Hole Distillery, to the realities of being acquired by a global spirits giant, to how he architected a portfolio strategy that balanced heritage and innovation. We explore the surprising link between whiskey and human psychology, his approach to brand building that goes beyond the liquid in the bottle, and the leadership lessons learned from running one of the industry's most storied whiskey programs.Featured Guest:Kaveh Zamanian, Founder, Rabbit Hole, Mary Dowling, and Mash & Mallow Whiskey CompaniesMentioned in this episode:Rabbit Hole DistilleryMary Dowling Mash & MallowPernod RicardWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram