Most producers don’t lose deals because of price. They lose because they walk into meetings unprepared.In this episode, Randy breaks down the exact 7-question pre-call framework top commercial insurance producers use to dramatically increase their close rate—often in just 20 minutes of preparation.You’ll learn:Why every sales meeting actually has a “third person” in the room—and how to beat themThe simple prep strategy that turns average producers into top performersHow to uncover hidden weaknesses in the incumbent before you ever walk inThe real reason prospects say “your price is too high” (and how to avoid it)How one producer went from losing deals to winning by BOR in the first meetingIf you want to win more accounts, shorten your sales cycle, and stop competing on price, this episode gives you a practical system you can use before your very next meeting.Interested in learning more? Visit thewedge.netWant us to tackle a real challenge you're dealing with? Submit your question using the link below. We read every question. We don’t respond to all of them—but the best ones get turned into episodes.If this episode was helpful, share it with a producer or agency leader who needs it.  Get more insights like this every week: 👉 Subscribe to the podcast & blog: https://thewedge.net