Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community
Emily Reagan | Digital Marketing Assistant
Recent Episodes
Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!
The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you forget what a 9-to-5 even feels like. No more Chick-fil-A hourly pricing. We’re talking VIP days, premium packages, and building up a reputation where clients seek YOU out. You become the go-to expert, fully booked, with the pick of the litter.
But it doesn’t happen by luck. If you’re not landing those dream clients yet, it’s not because you’re not good enough or the market’s “too saturated.” There are specific skills you need to stand out as a premium service provider, and today, I’m diving into the five non-negotiable skills that will fast-track your career—whether you're aiming to be a high-paid digital marketing assistant or take it further into roles like specialist, manager, strategist, or consultant.
Listen to learn more about
- building confidence in offering premium services, wowing your clients, and generating referrals that elevate your business
- the crucial mindset shift from task-doer to strategist, helping you unlock higher-paying opportunities
- why mastering lead magnet funnels, data collection, and social media management will make you indispensable
- nailing discovery calls, managing client relationships, and confidently justifying premium pricing
- how The Unicorn Digital Marketing Assistant School offers training and community support, giving you more opportunities to develop new skills and network with other professionals
I’m here to help you stop getting stuck with low-quality clients and finally get to that level where you’re confidently wowing the right clients, getting those referrals, and having people rave about how you get it done right!
Links mentioned in the Show:
- Episode 221: A Day in the Life of a Digital Marketing Assistant
- Episode 178: Janelle Harlan’s Story: Corporate Sales to Tech Specialist
- Episode 179: Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client Base
- Episode 165: Strategic Content Repurposing on Social Media with Linda Vogt
- Episode 218: Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!
If you want to present as a service provider who's a go-to expert who charges more than $25 an hour, it starts with this one thing: the Services Guide. This is essentially your pitch when you're reaching out to apply for any contracting job. Think of it like a modern cover letter—only we don't really use resumes anymore.
Gone are the days when you need a linear list of every job you've ever held. Honestly, nobody cares that you worked at Carrabba's back in 2004. Sure, you can highlight the customer service skills you gained, but those details aren’t what clients are looking for today. What you truly need is a well-crafted services guide and a strong portfolio that showcases your expertise and value.
Listen to learn more about
- the main differences between a Services Guide and a Portfolio
- why having a clear value proposition is essential for standing out to potential clients
- the common mistakes made with Service Guides and my advice for creating strong headlines, clear calls to action, and effective pricing strategies
- networking, collaborations, and effective ways to market your business to turn prospects into clients
Tune in because by the end of this episode, you'll have the tools to craft a Services Guide that doesn’t just tell your clients what you do – it shows them why they need you.
Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!
Links mentioned in the Show:
- Book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero
- Watch the Infosession Replay: How to Become a Virtual Assistant
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!
Ever feel like you're dropping the ball when it comes to managing your own business and client work? Transitioning from a structured 9-to-5 job to self-employment brings unique challenges—especially when it comes to self-management.
In this episode, I’m getting real about how hard it is to manage yourself when there's no one telling you what to do, and how this crucial skill impacts everything from your communication to your ability to meet deadlines. Without a clear HR department guiding your daily tasks, you're left to figure out how to prioritize, meet deadlines, and maintain both your business and your client relationships.
Listen in to learn more about
- Balancing Life and Business: How to navigate through personal crises and stressful seasons while staying on top of work.
- Client Expectations vs. Reality: Hear about my own challenges with a client and how guilt and lack of prioritization can set you back.
- Juggling Multiple Roles: Managing both your business and your clients' businesses—and why it can feel overwhelming at times.
- Insights from a recent Workgroup training with Dallas Travers on how to handle scope creep, micromanagement, and boundary-setting with clients.
Tune in to hear how self-management plays an important role in both your success and sanity as a business owner and how you can start to get a handle on it, even when life feels chaotic.
Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!
Links mentioned in the Show:
- Episode 219: Virtual Assistant Boundaries: Saying NO
- Episode 215: Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea
- Episodes 170-173: Mindset Series with Tracy Litt, MaryAnn Gramig, and Celi Arias
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!
This is a bonus episode that’s a replay of our live stream: A Day in the Life of a Digital Marketing Assistant. I’m joined by seven freelance marketing service providers, each with unique backgrounds and experiences. This group of business owners includes social media strategists, a website branding specialist, a systems and workflow expert, two agency owners, administrative support, and chief marketing officers.
They’ve all built businesses tailored to their lifestyles for different reasons. And all of them had a-ha moments, invested in themselves, and took that brave first step with their first client.
Listen and learn as these 7 service providers share about
- how they started their business
- what they learned along the way
- how they niched down
- how they found clients
Don't miss this special episode where we dive into all the ways you can create a business that fits your strengths and passions. Whether it's launching an agency, becoming a contractor, or stepping into a strategist role—there are SO many options! Join us to learn from their journeys, skip the mistakes, and fast-track your path to becoming a successful freelancer.
Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!
Connect with our Unicorns:
Linda Vogt
*Teacher to Social Media Manager @lvsocialcontent
*Listen to her podcast episode here
Cindy Chang
*Corporate Brand Manager to Marketing & Brand Strategist thehustlingheart.com
Jason Nunez
*U.S. Airforce Chaplain Assistant to Administrative and Social Media Agency owner @godigitalhero
*Listen to his podcast episode here
Alison Baggett
*Teacher & Artist to Website and brand designer @alisonbaggettceratvedesign
Sasha Belle
*Systems and Workflow Manager @mssashabelle
Esai Arasi
*HR Professional to Social Media Strategist and Many Chat Bot Builder @socialkatalyst
*Listen to her podcast episode here
Michelle Lawlor
*Marketing and Digital Communications Strategist michellelawlor.com
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come and find out if UDMA School is your right next step!
Kayleigh Milhalko is one of my Unicorn Digital Marketing Assistant School grads who’s been crushing it. Her journey is one so many of us can relate to—transitioning from the corporate world while juggling motherhood & caregiving. Kayleigh is the owner of Cloud Media Marketing and has been in the digital marketing space full-time for 3 years after leaving a corporate job where she worked in marketing and administration. She’s a marketing nerd who loves being able to use her brain to help clients between school hours and doctor appointments.
She’s sharing her challenges and the game-changing mindset shifts that helped her thrive in her transition to freelancing. We chat about everything from building confidence to handling a variety of marketing tasks without feeling boxed in. Kayleigh also credits her business growth to the knowledge and support she received in UDMA School, which helped her leap from $20/hr to $45/hr and charge $1500 for a website revamp project!
Listen to learn more about
- how the UDMA School transformed Kayleigh’s business and boosted her confidence
- why you need to be continually updating your skills as a service provider
- the value of community & networking, especially in the Digital Marketer’s Workgroup
- crucial strategies for staying proactive in a competitive job market
- Kaleigh’s #1 tip for freelance marketing assistants
I’m so proud of how much Kayleigh has been able to accomplish! Tune in to hear her valuable lessons on finding your own sweet spot in the freelance world.
Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here!
Links mentioned in the Show:
- Episode 94: The Property Manager Who Discovered Virtual Assistant Work with Claudia Bretz
- Episode 100: The Starbucks Manager Who Quadrupled Her Income with Natasha Stresseman
Connect with Kayleigh:
- Instagram: @cloud.media.marketing
- Facebook: Cloud Media Marketing
- Website: https://www.cmmct.com/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services