Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

FEB 13, 202641 MIN
The Drum Podcast

Global ad spend keeps outpacing GDP. Is a slow-down inevitable?

FEB 13, 202641 MIN

Description

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>