We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing experts: Lucy Bairner of Collaborate Global, Alistair Gammell of Threepipe Reply, and Christian Harrall-Baker of Two Circles.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>