Why do we know so little about the creative industry's 'long tail'?

JUN 11, 202645 MIN
The Drum Podcast

Why do we know so little about the creative industry's 'long tail'?

JUN 11, 202645 MIN

Description

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>