There is the tendency to conclude that offline media is going extinct due to the rise of digital channels. This is far from the truth. On this second part my discussion with Serah Katusiah, Managing Director Mediacom SSA, we dived deeper into how...

Marketing Et Cetera

Tope Ayedun

The Changing Advertising & Media Marketing Landscape with Serah Katusiah - Part 2

AUG 26, 202020 MIN
Marketing Et Cetera

The Changing Advertising & Media Marketing Landscape with Serah Katusiah - Part 2

AUG 26, 202020 MIN

Description

There is the tendency to conclude that offline media is going extinct due to the rise of digital channels. This is far from the truth. On this second part my discussion with Serah Katusiah, Managing Director Mediacom SSA, we dived deeper into how...