<p><strong>Allie Cameron</strong> founded <a href="https://www.harathelabel.com.au" target="_blank">Hara the Label</a> in 2016 after her travels led her to new insights on the fashion industry today. After seeing the the environmental devastation that the production and distribution of clothing has on our people and planet, she knew a change had to be made. Hara mostly creates intimates as well as many other products - all of which are produced with extreme care and thoughtfulness. Allie and her team also are paving the way for brand voice and identity on <a href="https://www.instagram.com/hara_thelabel/" target="_blank">social media</a>. They use their platform to sell their clothes, but also to spread positive messages to their audience. We talk lockdown, finding your passion...and sticking with it.&nbsp;</p> <p><br></p> <p>Music and sound effects: Zapsplat.com</p>