What’s reshaping the future of the technology channel? Rob Merhej, VP EMEA at AVANT, joins Mattias Fridström to discuss:How AVANT evolved from a small startup to a global advisory‑led technology services distributorThe shift from traditional reselling to a modern trusted‑advisor model across cloud, connectivity, co‑location, cybersecurity, and AIWhy recurring‑revenue, as‑a‑service solutions are now central to partner go‑to‑market strategiesHow AVANT supports partners with engineering expertise and agnostic guidance to navigate complex, multi‑site customer requirementsKey differences between the US and European channel ecosystems – and how European markets are rapidly catching upThe impact of AI deployments, co‑location growth, and increasing connectivity demands on the channel’s momentumDon’t miss this insightful look into how the partner landscape is evolving – and why the trusted‑advisor model is becoming indispensable in today’s technology world.