gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd

MAY 17, 202338 MIN

gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd

MAY 17, 202338 MIN

Description

For a while there, Adidas Web3 lead Erika Wykes-Sneyd worried her push to get the 74-year-old brand working with Web3 partners might not work out. "Like signing a deal with the Bored Ape Yacht Club when Gargamel and Gordon were not doxxed individuals—that got me nervous," she told Stacy Elliott and Andrew Hayward. "Approving the first ever ETH purchase on a public company. Like DAX organizations are pretty risk averse. I was like, definitely could get fired for this." Spoiler: She wasn't fired. Now, the company's crafting narratives for its new ALTS collection. For more from Decrypt, visit <a href="http://decrypt.co/" rel="noopener noreferrer" target="_blank">decrypt.co</a> and follow @<a href="https://twitter.com/gmdecrypt" rel="noopener noreferrer" target="_blank">gmdecrypt</a> on Twitter.Be sure to join the <a href="https://t.me/gmpodcast" rel="noopener noreferrer" target="_blank">gm Telegram room</a> for direct access to our hosts and guests. Hosts and guests: Stacy ElliottTwitter: @<a href="https://twitter.com/stacyannj?lang=en" rel="noopener noreferrer" target="_blank">stacyannj</a> Andrew HaywardTwitter: @<a href="https://open.acast.com/shows/61aa589af86cba0013562429/episodes/ahaywa" rel="noopener noreferrer" target="_blank">ahaywa</a> Erika Wykes-SneydTwitter: @<a href="https://twitter.com/shadows_eth?lang=en" rel="noopener noreferrer" target="_blank">shadows_eth</a> Podcast thumbnail art by <a href="https://www.grantkempster.design/new-page" rel="noopener noreferrer" target="_blank">Grant Kempster</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.