Toni Kennedy, author and creator of the children's audio adventure "What's Poppin' Penny?" joins the show to share the incredible, emotional journey that led her to build a purpose-driven media business.This is more than just a conversation about money; it’s a masterclass on turning deep personal experiences into a successful, mission-focused enterprise. Toni dives into the nuts and bolts of budgeting a scripted podcast, the power of storytelling, and the importance of passing on a valuable legacy to the next generation.In this episode, you will learn://The Emotional Why: Toni shares the deeply personal story of her husband's illness and how her granddaughter inspired the creation of "What's Poppin' Penny?"//Building a Podcast on a Budget: Get a breakdown of the key financial line items, from actor fees and studio time to editing costs.//The Art of Storytelling: How Toni purposefully crafts narratives that reflect "Black realism" and introduce complex topics like grief and segregation to children in a safe, hopeful way.//From Audio to Vertical Growth: Toni's plans to expand the project into tangible children's books to promote literacy and bring American Sign Language (ASL) to her videos to be more inclusive.//Respecting Money Over Coveting: Toni’s personal philosophy on wealth, financial lessons learned through costly mistakes, and the importance of professional due diligence.=|| Chapters ||=00:00 Introduction to What's Poppin' Penny?01:26 The Inspiration Behind the Podcast03:00 Finding Joy in Storytelling During Hard Times07:18 The Importance of Multi-Generational Stories09:33 Reality vs. Fantasy in Children's Entertainment10:50 The Role of Parents and Grandparents in Children's Lives12:28 Showcasing Black Realism in Storytelling17:41 The Legacy of Work Ethic and Family Values19:43 Creating a Podcast: Budgeting and Planning29:20 Navigating the Podcasting Industry35:02 The Importance of Actionable Feedback37:57 Managing Finances in Podcasting40:31 The Role of Editing in Podcast Quality42:35 Creating Meaningful Content for Children45:29 The Legacy of Storytelling in Podcasting48:51 Navigating Difficult Conversations Through Story52:46 The Impact of Podcasting on Family Dynamics56:10 The Journey from Podcast to Book59:57 The Art of Storytelling in Finance01:02:49 Curiosity as a Host's Superpower01:10:25 Integrating Literacy with Podcasting01:13:37 Empowering Children Through Music01:16:05 The Importance of Predictability in Learning01:18:26 Understanding Routines and Rewards01:20:18 Patience and Opportunity in Success01:22:18 Learning from Financial Mistakes01:27:25 Respecting Money and Relationships01:29:50 The Need for Inclusivity in Education01:32:07 Defining Wealth and Living Within Means01:34:30 Lessons from Past Financial Mistakes01:36:45 Influential Books and Their Impact01:41:51 Favorite Dishes and Family Traditions__________Follow Toni:Website https://whatspoppinpenny.comInstagram https://instagram.com/heywhatspoppinpennyTiktok https://tiktok.com/@heywhatspoppinpennyFacebook https://facebook.com/HeyWhatsPoppinPennyWant more shows like this? - go to https://aboutthatwallet.comDisclaimer:The information in this podcast is for general informational and educational purposes only and does not constitute financial, legal, or tax advice. Please consult with a qualified professional for advice tailored to your individual circumstances.Episode 331Support this podcast at — https://redcircle.com/about-that-wallet/donations