How to Disrupt an Industry with Eric Glader from Powerdot

NOV 5, 202059 MIN
The Growth Theory - Grow your ecommerce or DTC brand.

How to Disrupt an Industry with Eric Glader from Powerdot

NOV 5, 202059 MIN

Description

Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field.In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years.Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?’”Today’s actionable podcast brings topics like:Key learnings from growing a company from 0 to an 8-figure revenuePre-launch product marketing tacticsHow focusing on authentic organic growth can lead you to your first $1MComing out on top from challenges threatening business survivalBuilding a team that cares about your product as much as you doRetaining talent and fostering a supportive growth environment for the team