Brand Your Passion

As creatives, it can be so helpful to hear what other creatives have learnt in their journey. It makes us feel less alone, helps us see how other people navigate the things we're struggling with, and saves us from making those same mistakes ourselves.So when I interview artists and makers on this podcast, I always ask them the same question: What is the biggest lesson you've learnt about branding your passion?And while those answers are helpful on their own and alongside each artist's story, I also thought it would be fun to compile some answers together and see what we can learn from the commonalities and differences between them!So I've done just that and compiled the most powerful branding lessons from 12 incredible artists and makers who've built thriving creative businesses. From illustrators in New Zealand to designers in the US, these creatives have cracked the code on turning their passion into profit—and they're sharing their hard-won wisdom.Ready to discover what the most successful creatives know about branding their passions? Let's dive in.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 87. 12 branding lessons from professional creatives🎧 100. How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney and Penelope Wickman💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show

We've all been there – staring at that project or product that's consuming our time but just isn't delivering results. You know the one. Maybe it's that course that barely sells or the client work that drains your soul. The hardest part? Admitting it's time to let go, especially when you've already invested so much.In this episode, we’re talking about the key signs that it's time to let something go in your business, making those tough decisions and giving yourself permission to finally let go.I'm also getting vulnerable about something significant I'm letting go of in my own business for now. So stay tuned to the end for that announcement!If you've been holding onto something that's not working, this is your Maker & Moxie permission slip to let go and make space for the things you are passionate about.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 89. 9 goal setting strategies for creatives🎧 129. Protecting your creative energy: A guide to brand boundaries📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show

What do you get when you cross retro vibes with ecological magic and throw in some seriously large paintbrushes?You get Kell Sunshine aka Kelly Spencer – and this conversation will leave you inspired to think bigger (literally).Kelly is a muralist, letterer, and illustrator from New Zealand who's spent 17 years creating vibrant work that celebrates the interconnectedness of all living beings. Her distinctive style features lush, retro-inspired colour palettes and flowing, curvaceous forms, often centred around soil-sorceress protagonists that embody the earth's wisdom and magic.With over 250 clients and 50+ murals across six countries, her portfolio spans everything from album covers to tarot cards, gig posters, jigsaw puzzles, and beverage labels.In this episode, Kelly spills on combining passions, photographing your work, pitching your first mural, what happens when you develop "blank wall syndrome" (seeing mural potential everywhere), her 17-year secret to staying creatively motivated, and finding the willingness to ask "hey, can I paint that?”Fair warning: after listening, you might find yourself eyeing up every blank surface like it's your next masterpiece waiting to happen.Connect with Kelly Spencer:Instagram: @kell.sunshineWebsite: kellsunshine.com–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships🎧 106. How to create a cohesive brand personality as a multi-passionate creative💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show

You know that feeling when you keep seeing the same artist's work in every shop?That's exactly what happened during my recent holiday - I kept spotting the same distinctive ceramics everywhere I went. The work was so recognisable and impossible to ignore that I knew I had to track down the artist behind it.That artist is Sophie Holt, an artist and illustrator with a real love for clay. Born in New Zealand but raised in The Netherlands studying Graphic Design, she returned to discover her roots and fell in love with the country all over again. Since setting up Studio Soph in 2015, she's been making a living creating art.In this episode, Sophie breaks down wholesale in a way that actually makes sense - how to approach retailers, build genuine relationships, and why working in collaborative studios has been massive for her business. She also shares why focusing on play is crucial for any artist and how being around other creatives taught her most of her business tricks.Her diverse range spans ceramics, stationery, and textiles, proving you can build a recognisable brand across different mediums. After nearly a decade of Studio Soph, Sophie's living proof that you can turn your passion into profit while staying true to your creative vision!Connect with Sophie Holt (Studio Soph):Instagram: @studiosophWebsite: www.studiosoph.comEpisode mentions:Little BeehiveZappekinTikitibu–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 121. Itzel Islas on releasing collections, running a successful sticker club, & scaling outside social media🎧 109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show

Every quarter, I love doing a Q&A episode where I answer questions from the Brand Your Passion Collective community. This one's full of real questions from creatives who are probably wondering about the same stuff you are.In this episode, I'm talking about how to market your creative business offline (yes, there's actually life beyond social media!), what gets me out of bed every morning, where I find inspiration when I'm feeling totally stuck, how I actually manage to switch off from work, my favourite ways to chill out, and let's be honest - how I deal with burnout when it hits. Plus I'm ending with a random but super important question about my favourite Pokémon!These are real strategies I've figured out through trial and error in my creative business. Whether you're just starting your creative journey or you've been doing this for years, you'll get some solid ideas you can try right away.So if you've been wondering how to grow beyond Instagram, stay motivated when things get tough, or just figure out how to not work 24/7, this episode's definitely for you.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 41. Freakin clever ways to brand your market stall🎧 122. The power of partnering up: Your guide to collaborating with other artists💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show