What does it really take to succeed in franchising when so many people still believe it is passive income? This week on Grow Your Business and Grow Your Wealth with Gary Heldt, Gary sits down with Brittney Lincoln, Partner and VP of Franchise at Limitless Franchise Growth and Founder of Females in Franchising. With over thirteen years of experience across home services, beauty, fitness, wellness, medical, dog training, and Pilates franchises, Brittney offers an honest, practical look at what franchising truly requires. Brittney breaks down one of the industry's biggest misconceptions. Many people think franchising is “mailbox money,” meaning passive income with little involvement. In reality, franchising only works when the owner executes the model, leads the team, and stays engaged in the business every day. Execution beats money, intelligence, or excitement every time. She also shares the trifecta every buyer should evaluate before choosing a brand, the dangers of franchisors scaling too quickly, and why more women should consider franchising as their second act. Brittney’s passion project, Females in Franchising, is a new online community designed to support collaboration, mentorship, and shared knowledge across the franchising world. Key Takeaways→ Why franchising is not passive income and requires real execution→ What “no mailbox money” actually means inside a franchise system→ How poor franchisor infrastructure creates long-term problems→ The three-part trifecta every buyer must evaluate→ Why more women should consider franchising as their next act→ How mentorship and collaboration accelerate success in franchising Quote from Brittney:“There is no mailbox money in franchising. Maybe vending machines, but you still have to go and fill the vending machine.” Connect to Brittney on LinkedIn: Learn more about your ad choices. Visit megaphone.fm/adchoices