<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1142705/open_sms">Send us a text</a></p><p>Finding that visual anchor, the shorthand to an audience&apos;s memory for your film. This is just part of the importance as well as the difficulty of Key Art.<br/><br/>How does it work, what is the relationship with the artist like? Or maybe you want to become a Key Artist yourself and wonder what a functional workflow should be? These are just some of the things covered in today&apos;s episode with designer <a href='https://ericvasquez.net/'>Eric Vasquez</a>. Eric was also the Key Artist for our feature film, HERD, which we  talk about as well. Being a horror, action film with some very specifc undertones, how did Eric land on the indelible image for the HERD poster?  <br/>Being a very visual episode we invite to please check out some of Eric&apos;s work, too. <br/><a href='https://www.youtube.com/@EricVasquezDesign'>YouTube</a>, <br/><a href='https://ericvasquez.net/'>His Site</a>, <br/><a href='https://www.linkedin.com/in/evasquez84/'>Linkedin</a>, <br/>as well as the poster for <a href='https://www.thefp.tv/herd'>HERD</a><br/><br/> And as mentioned, this week our feature film HERD will be hitting theaters with it&apos;s US premiere and VOD on Friday October 13th. Pre-orders on Apple TV available <a href='https://apple.co/48yhL0K'>Here</a>. And for more of HERD&apos;s schedule and where/how to see it IN THEATERS and at HOME follow us at <a href='https://www.thefp.tv/herd'>HERD.FILM</a><br/>And one of the first things you&apos;ll see when you click on those links... is the aforementioned poster. Designed by today&apos;s special guest, Eric Vasquez.<br/><br/><br/>IFG was created by Framework Productions, produced and hosted by <a href='https://www.imdb.com/name/nm2641933/?ref_=nv_sr_srsg_0_tt_0_nm_8_q_steven%2520pierce'>Steven Pierce</a>, <a href='https://www.imdb.com/name/nm4034589/?ref_=nv_sr_srsg_0_tt_0_nm_2_q_james%2520allerdyce'>James Allerdyce</a>, and <a href='https://www.imdb.com/name/nm0612777/?ref_=nv_sr_srsg_0_tt_1_nm_7_q_Matt%2520Mundy'>Matt Mundy</a>. The music is by Glass Boy. Find his music on <a href='http://freemusicarchive.org/'>freemusicarchive.org</a><br/><br/>And be sure to check out our other podcast, <a href='https://www.thefp.tv/happyhourflix'>HAPPY HOUR FLIX</a>, about all things Nostalgia and Movies we love.<br/>Thank you!</p> <p><a href='https://www.thefp.tv/ifgpodcast'>IFG </a>| How Movies Get Made</p> <p><br/></p>