Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales
Podknows Podcasting
Recent Episodes
Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?
In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.
Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".
If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.
Back to you, as someone in charge of the marketing of your brand.
No doubt you'll have stumbled across some of the scare-mongery nonsense that gets peddled around podcasting by the wider content marketing industry's so-called 'experts'.
Particularly by that propaganda platform... sorry... informative tech blog The Verge.
But half of the nonsense they publish is ill-informed, unaware pap at best.
At worst, it's downright lies.
Listen to learn the truth about the opportunities you face if you launch a branded podcast in 2024!
If you've listened and you think you're ready to start your branded podcast, you can check out the services we offer brands like you, below.
Click here (if you're a larger corporate businesses)
Click here (if you're a smaller business or solopreneur!)
Just want to do a 'fact find' or get some advice at this stage?
Click here for a chat.
In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.
Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".
If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.
Back to you, as someone in charge of the marketing of your brand.
Perhaps you're thinking of adding a podcast to your marketing mix this year?
I urge you to listen to this episode first.
I'm sharing 8 things you'll need to consider before you do.
They could well end up being reasons NOT to start a branded podcast in 2024!
As the founder of Podnows Podcasting, I like to share my expertise and offer valuable insights for brands and entrepreneurs who are considering launching a podcast.
Listen to learn the real challenges and expectations of starting a branded podcast in 2024.
If you've listened and you think you're ready to start your branded podcast, you can check out the services we offer brands like you, below.
Click here (if you're a larger corporate businesses)
Click here (if you're a smaller business or solopreneur!)
Just want to do a 'fact find' or get some advice at this stage?
Click here for a chat.
"You can't make money from podcasting" they say.
"If anything, it will cost you money" they cry.
You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme.
Even the most successful podcasts were years in the making before they started to turn over some serious coin!
This episode takes you through the most commonly used methods of monetising a podcast, and then helps you avoid picking the bad ones.
This episodes surprising podcast is from 'Dehns'
This episode is sponsored by podcastingkit.co.uk
Want to book your free session? Click here for my Calendly.
Are you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast.
Thankfully, this episode is all about how to do it the correct way.
During this episode you'll discover:
- Why it's important to figure out your title.
- The importance of starting with the best equipment possible.
- Choosing the right podcasting host - (Duh! The Libsyn powered Podknows Productions Podcast Marketing Network of course!)
- Figuring out your show's 'why'.
- The channels you'll need to use to promote your show.
This week's surprising podcast is "Adopting To The New Now" - a Natwest Bank podcast!
Marie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt.
Listen to her story, and let it serve as inspiration for your own dive into the medium.
Find Marie's show on her page
This episode's surprising podcast is a real, genuine True Crime format show.