In this episode of What’s Next, Aki Anastasiou speaks to Gregory Rood, CEO of Sigfox South Africa, about the powerful but often invisible role Sigfox plays in the Internet of Things ecosystem. As a zero-G network built for ultra-low power, long-range connectivity, Sigfox enables devices to operate for years on battery while collecting and transmitting critical data. From monitoring water levels and tracking assets to managing cold-chain medicine and supporting agriculture, the technology quietly powers thousands of real-world applications across South Africa. Gregory explains how Sigfox’s nationwide network, recent infrastructure upgrades, and strong channel partner ecosystem are unlocking affordable IoT solutions for businesses of all sizes. The conversation also highlights impactful use cases in rural areas, including medical supply monitoring, wildlife safety, and water management, as well as opportunities for entrepreneurs to build locally relevant solutions. It’s a compelling look at how connected data is driving efficiency, resilience, and innovation across industries.