PR Wars

Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. We will explain specific tactics to add to your PR toolbox.

Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today's PR Wars podcast, we'll show you how to be the conscience of a company.

Have you ever noticed that when you're pitching a good story, you can't get a reporter on the phone? And when there's a bad story, you can't get a reporter off of your phone. On today's PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.

The word "persuasion" has a negative connotation, like a used car salesman manipulating you into something you don’t want. Can persuasion be used for good and what are the best ways to incorporate persuasion techniques in public relations? PR Wars podcast examines the power of persuasion.

News magazines have fundamentally changed the way they select stories when they moved from print to online. Find out how to optimize your press release using Google Trends to capture more attention.