Ben Legg helps experienced professionals monetise expertise as co-founder of The Portfolio Collective, a 16,000-member community for portfolio careers. Before that he was COO of Google Europe, led Coca-Cola's India turnaround, worked at McKinsey, and served in the British Army's Royal Engineers.Ben explains why experienced professionals are leaving corporate careers for portfolio work, covering the practical mechanics of building advisory practices, keynote speaking, and consulting across multiple clients. He introduces the Designer vs Hamster framework for working on your career rather than inside it.Ben shares how fractional work actually finds people: 20% through listings, 30% through online presence, and 50% through networking. He describes using Gemini to audit his personal brand and outlines the Catapult course for launching a portfolio career.The conversation covers why thinking of yourself as a company of one with strategy, brand, products, and continuous improvement changes how you approach independent work. Ben also discusses cognitive vitality practices including walking meetings and intentional day design.Mentions and references: Marketing for CEOs by Ben Legg. Charles Handy, Second Curve and Shamrock Organisation. Richard Susskind, AI and tasks. Filip Drimalka, The Future of No Work. Paul Jarvis, Company of One. Fiona Chorlton-Voong, co-founder of The Portfolio Collective.Connect with Ben: The Portfolio Collective | LinkedIn: Ben LeggWisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter