At 73, Jon Younger has spent his career understanding how talent evolves—from HR executive at Exxon to business builder to independent advisor on the future of work and AI. In this conversation, Jon addresses the positioning challenge experienced professionals rarely voice: how do you justify premium rates when younger consultants cost less and AI handles routine knowledge work?Jon explains why accumulated professional judgment creates diagnostic capabilities that remain valuable despite automation, how the traditional four-stage career model breaks down in the AI era, and what systematic business architecture independent practitioners need beyond corporate scaffolding. You'll learn specific frameworks for using AI as cognitive amplification rather than content generator, why freelancing requires treating your practice as genuine business rather than hobby, and how to maintain intellectual engagement while managing finite energy in later career stages.This episode provides immediately applicable frameworks for positioning crystallised intelligence as competitive advantage, not obsolete experience.Resources MentionedThinking, Fast and Slow by Daniel KahnemanRBL Group (Robert Baker Lawrence Group) Matt Mottola of Human Cloud on freelancing and future of work researchOutlier AI (owned by Scale AI) Turing, Brain Trust Surge AI Kaklachra MercorChatGPT Plus and Claude ProGleicher's Formula for ChangeCareer Stages ModelThe Hamming QuestionContact Jon YoungerLinkedIn https://www.linkedin.com/in/jon-younger-phd-57a41455/ Practical ideas for independent professionals building practice on their own terms. Arrives Tuesday. Subscribe free at wisepreneurs.com.au Support the showConnect with Nigel Rawlins website https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneurs Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get: Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur https://wisepreneurs.com.au/newsletter