<description>&lt;p&gt;In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;P.S. It didn't involve running gated eBook campaigns on LinkedIn 😅&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;If you want to connect with Andy, click &lt;a href="https://www.linkedin.com/in/andy-davis/"&gt;here&lt;/a&gt;.&lt;/p&gt;
</description>

In this episode of the Show Me The Data podcast, Tukan spoke with Andy Davis - Director of Demand Generation at Attest.
 
What do you do when you realise that your MQL → Closed-Won is only 0.1%? 🤔
 
Well, that was the exact question that Andy Davis was posed with when he made that discovery for Attest.
 
And during today's podcast conversation, Tukan explores exactly what came next for Andy and the marketing team at Attest once they turned off the traditional leadgen model.
 
P.S. It didn't involve running gated eBook campaigns on LinkedIn 😅
 
If you want to connect with Andy, click <a href="https://www.linkedin.com/in/andy-davis/">here</a>.

Hell-Bent on Intent

Attest turned off the traditional leadgen model - what did they start doing instead? | Episode #32

Attest turned off the traditional leadgen model - what did they start doing instead? | Episode #32

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