<description>&lt;p&gt;In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Let's jump back 18 months...&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;It's March 2020.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;The Pandemic has hit.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;And every marketer and their grandma is sending out virtual event promotional emails.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;How on earth do you stand out? 🤔&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Well, Lauren McCormack and her team at Neo4j were able to rise the above noise... and within just a few months had over 40,000 registrants for their virtual event series: "Connected"&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;If you want to connect with Lauren on LinkedIn, click &lt;a href="https://www.linkedin.com/in/lauren-mccormack-7b20a62"&gt;here&lt;/a&gt;&lt;/p&gt;
</description>

In this episode of the Show Me The Data podcast, Tukan spoke with Lauren McCormack - ex Director of Demand Generation at Neo4j.
 
Let's jump back 18 months...
 
It's March 2020.&nbsp;
 
The Pandemic has hit.&nbsp;
 
And every marketer and their grandma is sending out virtual event promotional emails.&nbsp;
 
How on earth do you stand out? 🤔
 
Well, Lauren McCormack and her team at Neo4j were able to rise the above noise... and within just a few months had over 40,000 registrants for their virtual event series: "Connected"
 
If you want to connect with Lauren on LinkedIn, click <a href="https://www.linkedin.com/in/lauren-mccormack-7b20a62">here</a>

Hell-Bent on Intent

How Neo4j Drove 40,000+ Registrants For Their Virtual Event Series | Episode #034

How Neo4j Drove 40,000+ Registrants For Their Virtual Event Series | Episode #034

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