<description>&lt;p&gt;In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;A) They had to get onboard.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;And...&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;B) They had get onboard &lt;strong&gt;FAST.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;During this conversation, Marlo talks through that journey from start to finish.&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;P.S. If you want to connect with Marlo, click here&lt;/p&gt;
</description>

In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.
 
Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.
 
But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:
 
A) They had to get onboard.
 
And...
 
B) They had get onboard FAST.
 
6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)
 
During this conversation, Marlo talks through that journey from start to finish.
 
 
P.S. If you want to connect with Marlo, click here

Hell-Bent on Intent

How WorkPatterns 5x'd Their User Base Launching On The Zoom App Marketplace | Episode #33

How WorkPatterns 5x'd Their User Base Launching On The Zoom App Marketplace | Episode #33

Description