Ian sits down with Prachi Gore, CMO of Asana, to talk about how AI is reshaping marketing and the future of work. Prachi shares why she joined Asana, why brand and community matter more than ever in an AI-driven world, and how marketing leaders need to rethink old playbooks as buyers change how they research, discover, and adopt new tools. 
 Key Takeaways:
· Brand matters more than features. When marketing and products start to look similar, trust and reputation make the difference.
· Buyers are doing more research on their own. Marketers need to win in digital channels before sales ever gets involved.
· The future is more personalized marketing. AI will help teams move beyond broad campaigns to more relevant experiences.
Sponsor: 
Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
· Connect with Ian on LinkedIn: <a href="https://www.linkedin.com/in/ianfaison/" rel="noopener noreferrer">https://www.linkedin.com/in/ianfaison/</a>
· Connect with Prachi on LinkedIn: <a href="https://www.linkedin.com/in/prachigore/" rel="noopener noreferrer">https://www.linkedin.com/in/prachigore/</a>
 · Learn more about Asana: <a href="https://www.linkedin.com/company/asana/" rel="noopener noreferrer">https://www.linkedin.com/company/asana/</a>
· Learn more about Caspian Studios: <a href="https://www.linkedin.com/company/caspian-studios/about/" rel="noopener noreferrer">https://www.linkedin.com/company/caspian-studios/about/</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Ian sits down with Prachi Gore, CMO of Asana, to talk about how AI is reshaping marketing and the future of work. Prachi shares why she joined Asana, why brand and community matter more than ever in an AI-driven world, and how marketing leaders need to rethink old playbooks as buyers change how they research, discover, and adopt new tools.&lt;br&gt;&lt;br&gt;
 Key Takeaways:&lt;/p&gt;
&lt;p&gt;· Brand matters more than features. When marketing and products start to look similar, trust and reputation make the difference.&lt;/p&gt;
&lt;p&gt;· Buyers are doing more research on their own. Marketers need to win in digital channels before sales ever gets involved.&lt;/p&gt;
&lt;p&gt;· The future is more personalized marketing. AI will help teams move beyond broad campaigns to more relevant experiences.&lt;/p&gt;
&lt;p&gt;Sponsor: &lt;/p&gt;
&lt;p&gt;Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.&lt;/p&gt;
&lt;p&gt;Links:&lt;/p&gt;
&lt;p&gt;· Connect with Ian on LinkedIn: &lt;a href="https://www.linkedin.com/in/ianfaison/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/ianfaison/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;· Connect with Prachi on LinkedIn: &lt;a href="https://www.linkedin.com/in/prachigore/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/prachigore/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; · Learn more about Asana: &lt;a href="https://www.linkedin.com/company/asana/" rel="noopener noreferrer"&gt;https://www.linkedin.com/company/asana/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;· Learn more about Caspian Studios: &lt;a href="https://www.linkedin.com/company/caspian-studios/about/" rel="noopener noreferrer"&gt;https://www.linkedin.com/company/caspian-studios/about/&lt;/a&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

Learn from Prachi Gore, CMO of Asana, on how AI is changing productivity, operations and marketing. 

How AI Is Transforming Productivity and Marketing

Ian sits down with Trinity Nguyen, CMO at UserGems, to unpack how modern B2B teams balance AI-powered demand capture with measurable brand building. Trinity shares how signal-based ABM drives pipeline, why SDRs report to marketing, how owned events outperform conference booths, and what it really takes to move fast without losing alignment in an AI-driven go-to-market world.
Key Takeaways:
 Signal-based outbound wins. Prioritizing who to target, when to engage, and why drives higher conversion than volume alone.
· Brand can’t stay a black box. Marketing leaders must map awareness to buying stages and find breadcrumbs to revenue.
· AI should scale capacity, not replace thinking. Used well, it gives teams air cover when resources are tight.
· Owned events create real lift. Even registration alone can significantly increase downstream win rates.
· Prospecting is one of the hardest jobs in GTM. SDR roles build resilience — but closing requires a different muscle.
· Alignment matters more than speed alone. Moving fast is powerful, but only if marketing and sales stay in lockstep.
Episode Timestamps: (02:23) Trust Tree: Demand capture and building brand
(18:48) The Playbook: When you depend on your own product
Sponsor: 
 Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
· Connect with Ian on LinkedIn: 
<a href="https://www.linkedin.com/in/ianfaison/" rel="noopener noreferrer">https://www.linkedin.com/in/ianfaison/</a>
 
· Connect with Trinity on LinkedIn: 
<a href="https://www.linkedin.com/in/trinitynguyen/" rel="noopener noreferrer">https://www.linkedin.com/in/trinitynguyen/</a>
 
· Learn more about UserGems: 
<a href="https://www.linkedin.com/in/trinitynguyen/" rel="noopener noreferrer">https://www.linkedin.com/in/trinitynguyen/</a>
 
· Learn more about Caspian Studios: 
<a href="https://www.linkedin.com/company/caspian-studios/about/" rel="noopener noreferrer">https://www.linkedin.com/company/caspian-studios/about/</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Ian sits down with Trinity Nguyen, CMO at UserGems, to unpack how modern B2B teams balance AI-powered demand capture with measurable brand building. Trinity shares how signal-based ABM drives pipeline, why SDRs report to marketing, how owned events outperform conference booths, and what it really takes to move fast without losing alignment in an AI-driven go-to-market world.&lt;/p&gt;
&lt;p&gt;Key Takeaways:&lt;/p&gt;
&lt;p&gt; Signal-based outbound wins. Prioritizing who to target, when to engage, and why drives higher conversion than volume alone.&lt;/p&gt;
&lt;p&gt;· Brand can’t stay a black box. Marketing leaders must map awareness to buying stages and find breadcrumbs to revenue.&lt;/p&gt;
&lt;p&gt;· AI should scale capacity, not replace thinking. Used well, it gives teams air cover when resources are tight.&lt;/p&gt;
&lt;p&gt;· Owned events create real lift. Even registration alone can significantly increase downstream win rates.&lt;/p&gt;
&lt;p&gt;· Prospecting is one of the hardest jobs in GTM. SDR roles build resilience — but closing requires a different muscle.&lt;/p&gt;
&lt;p&gt;· Alignment matters more than speed alone. Moving fast is powerful, but only if marketing and sales stay in lockstep.&lt;/p&gt;
&lt;p&gt;Episode Timestamps:&lt;br&gt;&lt;i&gt;(02:23)&lt;/i&gt; Trust Tree: Demand capture and building brand&lt;/p&gt;
&lt;p&gt;&lt;i&gt;(18:48)&lt;/i&gt; The Playbook: When you depend on your own product&lt;/p&gt;
&lt;p&gt;Sponsor:&lt;br&gt;
 Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.&lt;/p&gt;
&lt;p&gt;Links:&lt;/p&gt;
&lt;p&gt;· Connect with Ian on LinkedIn: &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.linkedin.com/in/ianfaison/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/ianfaison/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;· Connect with Trinity on LinkedIn: &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.linkedin.com/in/trinitynguyen/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/trinitynguyen/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;· Learn more about UserGems: &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.linkedin.com/in/trinitynguyen/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/trinitynguyen/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt; &lt;/p&gt;
&lt;p&gt;· Learn more about Caspian Studios: &lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.linkedin.com/company/caspian-studios/about/" rel="noopener noreferrer"&gt;https://www.linkedin.com/company/caspian-studios/about/&lt;/a&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

Learn from Trinity Nguyen, CMO at UserGems, on how to balance AI-powered demand capture with measurable brand building in modern B2B go-to-market.

Building Measurable Brand in a Signal-Driven World

Ian sits down with Mike Manheimer, Chief Customer Officer at Postscript, to unpack how brands turn SMS into a revenue engine. Mike shares why Black Friday and Cyber Monday expose marketers who under-communicate, how Postscript aligns marketing and customer success under one leader, and why incrementality is the only metric that matters in e-commerce.
Key Takeaways:
· Under-communication kills revenue. During high-intent moments, hesitation leaves dollars on the table. 
 · E-commerce buyers care about one thing: making more money. Marketing strategy must tie directly to incremental revenue. 
 · Community drives pipeline. The fastest way into tight-knit markets is by creating spaces for customers to connect. 
 · B2B marketers are too risk-averse. Owned data and bold experimentation win. 
 · AI will redefine marketing. Don’t just buy tools — start building.
Episode Timestamps:
*(06:40) Black Friday mistakes: Why brands under-message at the worst time 
 *(17:09) Trust Tree: What Postscript does and how the buying process really works in e-commerce 
 *(46:22) The Playbook: Community-led pipeline and customer advisory boards
Sponsor: 
 Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.
Links:
· Connect with Ian on LinkedIn: <a href="https://www.linkedin.com/in/ianfaison/" rel="noopener noreferrer">https://www.linkedin.com/in/ianfaison/</a>  
 · Connect with Mike on LinkedIn: <a href="https://www.linkedin.com/in/mikemanheimer/" rel="noopener noreferrer">https://www.linkedin.com/in/mikemanheimer/</a>  
 · Learn more about Postscript: <a href="https://www.linkedin.com/company/postscriptio/" rel="noopener noreferrer">https://www.linkedin.com/company/postscriptio/</a>  
 · Learn more about Caspian Studios: <a href="https://www.linkedin.com/company/caspian-studios/about/" rel="noopener noreferrer">https://www.linkedin.com/company/caspian-studios/about/</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Ian sits down with Mike Manheimer, Chief Customer Officer at Postscript, to unpack how brands turn SMS into a revenue engine. Mike shares why Black Friday and Cyber Monday expose marketers who under-communicate, how Postscript aligns marketing and customer success under one leader, and why incrementality is the only metric that matters in e-commerce.&lt;/p&gt;
&lt;p&gt;Key Takeaways:&lt;/p&gt;
&lt;p&gt;· Under-communication kills revenue. During high-intent moments, hesitation leaves dollars on the table.&lt;br&gt;
 · E-commerce buyers care about one thing: making more money. Marketing strategy must tie directly to incremental revenue.&lt;br&gt;
 · Community drives pipeline. The fastest way into tight-knit markets is by creating spaces for customers to connect.&lt;br&gt;
 · B2B marketers are too risk-averse. Owned data and bold experimentation win.&lt;br&gt;
 · AI will redefine marketing. Don’t just buy tools — start building.&lt;/p&gt;
&lt;p&gt;Episode Timestamps:&lt;/p&gt;
&lt;p&gt;*(06:40) Black Friday mistakes: Why brands under-message at the worst time&lt;br&gt;
 *(17:09) Trust Tree: What Postscript does and how the buying process really works in e-commerce&lt;br&gt;
 *(46:22) The Playbook: Community-led pipeline and customer advisory boards&lt;/p&gt;
&lt;p&gt;Sponsor:&lt;br&gt;
 Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.&lt;/p&gt;
&lt;p&gt;Links:&lt;/p&gt;
&lt;p&gt;· Connect with Ian on LinkedIn: &lt;a href="https://www.linkedin.com/in/ianfaison/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/ianfaison/&lt;/a&gt; &lt;br&gt;
 · Connect with Mike on LinkedIn: &lt;a href="https://www.linkedin.com/in/mikemanheimer/" rel="noopener noreferrer"&gt;https://www.linkedin.com/in/mikemanheimer/&lt;/a&gt; &lt;br&gt;
 · Learn more about Postscript: &lt;a href="https://www.linkedin.com/company/postscriptio/" rel="noopener noreferrer"&gt;https://www.linkedin.com/company/postscriptio/&lt;/a&gt; &lt;br&gt;
 · Learn more about Caspian Studios: &lt;a href="https://www.linkedin.com/company/caspian-studios/about/" rel="noopener noreferrer"&gt;https://www.linkedin.com/company/caspian-studios/about/&lt;/a&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

Learn from Mike Manheimer, Chief Customer Officer at Postscript, on how brands should use SMS to drive measurable revenue.

How to Capture the SMS Revenue You’re Missing

Ian sits down with Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, to unpack how he built the company’s first global marketing organization. Peeyush explains his four-pillar marketing strategy (brand, demand, expand, and grand). The conversation goes deep on Tech Mahindra’s Global Chess League, a bold brand experiment that has evolved into a flagship marketing, customer experience, and talent branding platform. Key Takeaways:<ul><li>Marketing’s real job is reducing friction to sales. Everything else is in service of that goal.</li><li>Brand experiments can outperform sponsorships. Building owned IP creates control, longevity, and compounding value.</li><li>Innovation budgets should never be cut. Even in downturns, experimentation is non-negotiable.</li></ul>Episode Timestamps: *(03:34) Trust Tree: Reducing friction for sales*(22:09) The Playbook: Building a global ches league*(43:13) Quick Hits Sponsor:Pipeline Visionaries is brought to you by<a href="https://www.qualified.com/"> Qualified.com</a>. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit<a href="https://www.qualified.com/"> Qualified.com</a> to learn more.Links:<ul><li><a href="https://www.linkedin.com/in/ianfaison/">Connect with Ian on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/peeyushdubey/">Connect with Peeyush on LinkedIn</a></li><li><a href="https://www.linkedin.com/company/tech-mahindra/">Learn more about Tech Mahindra</a></li><li>Learn more about <a href="https://caspianstudios.com/">Caspian Studios</a></li></ul> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Ian sits down with Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, to unpack how he built the company’s first global marketing organization. Peeyush explains his four-pillar marketing strategy (brand, demand, expand, and grand). The conversation goes deep on Tech Mahindra’s Global Chess League, a bold brand experiment that has evolved into a flagship marketing, customer experience, and talent branding platform. &lt;/p&gt;&lt;p&gt;Key Takeaways:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Marketing’s real job is reducing friction to sales. Everything else is in service of that goal.&lt;/li&gt;&lt;li&gt;Brand experiments can outperform sponsorships. Building owned IP creates control, longevity, and compounding value.&lt;/li&gt;&lt;li&gt;Innovation budgets should never be cut. Even in downturns, experimentation is non-negotiable.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Episode Timestamps: &lt;/p&gt;&lt;p&gt;*(03:34) Trust Tree: Reducing friction for sales&lt;/p&gt;&lt;p&gt;*(22:09) The Playbook: Building a global ches league&lt;/p&gt;&lt;p&gt;*(43:13) Quick Hits &lt;/p&gt;&lt;p&gt;&lt;i&gt;Sponsor:&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;Pipeline Visionaries is brought to you by&lt;/i&gt;&lt;a href="https://www.qualified.com/"&gt;&lt;i&gt; Qualified.com&lt;/i&gt;&lt;/a&gt;&lt;i&gt;. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit&lt;/i&gt;&lt;a href="https://www.qualified.com/"&gt;&lt;i&gt; Qualified.com&lt;/i&gt;&lt;/a&gt;&lt;i&gt; to learn more.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;Links:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/ianfaison/"&gt;Connect with Ian on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/peeyushdubey/"&gt;Connect with Peeyush on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/company/tech-mahindra/"&gt;Learn more about Tech Mahindra&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Learn more about &lt;a href="https://caspianstudios.com/"&gt;Caspian Studios&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

Learn from Peeyush Dubey, CMO of Tech Mahindra, on using bold experimentation and owned IP to reduce friction in enterprise sales.

Why This $6B B2B Company Built a Chess League

In this episode, Ian sits down with Marco Mueller, CMO of AVEVA, to explore how marketing operates as a strategic growth engine inside one of the world’s leading industrial software companies.Marco shares how AVEVA balances speed and stability in a risk-averse category, why in-person events remain one of their most powerful channels, and how the team redesigned its campaign model to move faster without sacrificing quality. The conversation dives into AVEVA’s global event strategy, including AVEVA World and 37 localized AVEVA Days. Key Takeaways:<ul><li>In-person events compress trust timelines. Face-to-face experiences move risk-averse buyers faster than any digital channel in complex B2B.</li><li>Speed is a design problem, not a hustle problem.  Campaigns ship faster when you cut upfront complexity and build in room to adapt.</li><li>The CMO’s real job is integration. Growth happens when marketing aligns product truth, sales reality, and customer risk.</li></ul>Episode Timestamps: * (02:08) The Trust Tree: Why industrial software marketing is built on trust * (07:24) The Playbook: Events, positioning, and adaptive digital strategy * (45:24) Quick HitsSponsor:Pipeline Visionaries is brought to you by<a href="https://www.qualified.com/"> Qualified.com</a>. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit<a href="https://www.qualified.com/"> Qualified.com</a> to learn more.Links:<ul><li><a href="https://www.linkedin.com/in/ianfaison/">Connect with Ian on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/marcomuellerat/">Connect with Marco on LinkedIn</a></li><li><a href="https://www.linkedin.com/company/aveva/">Learn more about AVEVA</a></li><li>Learn more about <a href="https://caspianstudios.com/">Caspian Studios</a></li></ul> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;In this episode, Ian sits down with Marco Mueller, CMO of AVEVA, to explore how marketing operates as a strategic growth engine inside one of the world’s leading industrial software companies.&lt;/p&gt;&lt;p&gt;Marco shares how AVEVA balances speed and stability in a risk-averse category, why in-person events remain one of their most powerful channels, and how the team redesigned its campaign model to move faster without sacrificing quality. The conversation dives into AVEVA’s global event strategy, including AVEVA World and 37 localized AVEVA Days. &lt;/p&gt;&lt;p&gt;Key Takeaways:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;In-person events compress trust timelines. Face-to-face experiences move risk-averse buyers faster than any digital channel in complex B2B.&lt;/li&gt;&lt;li&gt;Speed is a design problem, not a hustle problem.  Campaigns ship faster when you cut upfront complexity and build in room to adapt.&lt;/li&gt;&lt;li&gt;The CMO’s real job is integration. Growth happens when marketing aligns product truth, sales reality, and customer risk.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Episode Timestamps: &lt;/p&gt;&lt;p&gt;&lt;i&gt;* (02:08)&lt;/i&gt; The Trust Tree: Why industrial software marketing is built on trust&lt;br /&gt;&lt;i&gt;* (07:24)&lt;/i&gt; The Playbook: Events, positioning, and adaptive digital strategy&lt;br /&gt;&lt;i&gt;* (45:24)&lt;/i&gt; Quick Hits&lt;/p&gt;&lt;p&gt;&lt;i&gt;Sponsor:&lt;/i&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;Pipeline Visionaries is brought to you by&lt;/i&gt;&lt;a href="https://www.qualified.com/"&gt;&lt;i&gt; Qualified.com&lt;/i&gt;&lt;/a&gt;&lt;i&gt;. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit&lt;/i&gt;&lt;a href="https://www.qualified.com/"&gt;&lt;i&gt; Qualified.com&lt;/i&gt;&lt;/a&gt;&lt;i&gt; to learn more.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;Links:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/ianfaison/"&gt;Connect with Ian on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/in/marcomuellerat/"&gt;Connect with Marco on LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://www.linkedin.com/company/aveva/"&gt;Learn more about AVEVA&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Learn more about &lt;a href="https://caspianstudios.com/"&gt;Caspian Studios&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

 Learn from Marco Mueller, CMO at AVEVA, about how AVEVA uses flagship global events and 37 localized customer experiences to create trust and long-term growth. 

Trust, Hustle and Product Truth: A Modern Tech CMO’s Manifesto

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a pipeline machine.

Pipeline Visionaries

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