TECH ON DEMAND brought to you by GrowerTalks
TECH ON DEMAND brought to you by GrowerTalks

TECH ON DEMAND brought to you by GrowerTalks

Bill Calkins

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Episodes

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Grow your best crop ever! Cultural and technical information for greenhouse professionals.

Recent Episodes

Solving Top Tech Challenges for Garden Centers with BloomSuite
DEC 9, 2025
Solving Top Tech Challenges for Garden Centers with BloomSuite
This episode, host Bill Calkins is joined by two guests representing a company called Brands in Blooms and a solution they’re bringing to garden center retailers—BloomSuite. It’s a click-to-edit website platform built specifically for garden centers, but that’s far from the full story as you’ll hear. BloomSuite also offers an e-commerce component connecting your store to nursery fulfillment partners that ship plants directly to your customers. And if your marketing messages, social media and CRM are disconnected and operating in isolation, BloomSuite ALSO offers a CRM + marketing dashboard to tie it all together with pre-built customer personas, automated content generators, calendars for planning, the ability to send targeted emails and texts, as well as full Meta connectivity to upload your social media to Instagram and Facebook. Brands in Blooms co-founders Jeff O’Brien and Jon Morrison explain what BloomSuite is all about and why the company is laser-focused on solutions for garden centers. Bill, Jeff and Jon also discuss the importance of having a website you’re proud of, why collecting data is only as good as your plan to use it, the high cost (and confusion) of stacking multiple platforms, how e-commerce opens you up to a new customer base and how advanced tech could possibly allow us to be more human in the near future. As a listener of this podcast, you’re encouraged schedule a free website audit with the BloomSuite team as a way to learn how these cutting-edge but simple-to-use tools can take your business to the next level. Here’s how: https://brandsinblooms.com/pages/schedule   More Resources: Brands In Blooms: https://brandsinblooms.com/ BloomSuite: https://brandsinblooms.com/pages/bloomsuite Next-Gen Consumer Insights Masterclass: https://brandsinblooms.com/pages/course
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55 MIN
Artificial Intelligence in the Green Industry (Part 2) with Kerrie & Sam from Epicor
DEC 2, 2025
Artificial Intelligence in the Green Industry (Part 2) with Kerrie & Sam from Epicor
In this episode of Tech On Demand, host Bill Calkins is joined by two experts from Epicor—a software company delivering comprehensive ERP solutions, as well as CRM tools and a range of supply chain management systems. Epicor truly understands the green industry and partners with garden centers and nurseries to customize business tools. Kerrie Jordan, Epicor’s chief marketing officer and Sam Kirkland, a national business development strategist are on the podcast to talk A.I. and ways to take the data you have, digitize it and apply A.I. to use it even more effectively. A.I. has the capability to assist in all fundamental business processes—from product procurement and cash flow management to employee productivity and customer engagement. That’s just a snapshot of what Kerrie and Sam share in this episode. Bill and his guests spend time discussing what exactly A.I. means for green industry businesses and applications from other industries can be transformational, as well as ways A.I. can help personalize businesses to level up the customer experience. They close looking to the future and what might be possible as this technology continues to evolve. PODCAST: Artificial Intelligence in the Green Industry (Part 1): https://techondemand.podbean.com/e/artificial-intelligence-in-the-green-industry-part-1-ft-clint-albin/   MORE RESOURCES: Epicor—Artificial Intelligence: https://www.epicor.com/en-us/solutions/technology/people-centric-ai/ ARTICLE: AI—Gaining Back Time: https://www.greenprofit.com/Article/?srch=1&articleID=27602 ARTICLE: Why You Need AI, No Matter Your Size: https://www.greenprofit.com/Article/?srch=1&articleID=27544 ARTICLE: Using AI to Shorten the Customer Journey: https://www.greenprofit.com/Article/?articleid=27702 PODCAST: Next-Level Engagement, Growth & Brand Building with Sam Kirkland: https://youtu.be/P_VMRu0wTHU?si=fBJr9uzxOT4UZu3C
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56 MIN
2025 Season Recap ft. Corteva’s Broch Martindale
NOV 26, 2025
2025 Season Recap ft. Corteva’s Broch Martindale
This episode’s guest should be quite familiar by now as he’s joined host Bill Calkins multiple times to cover a range of topics related to IPM from a pest- and disease-specific angle, as well as seasonal controls and prevention strategies and even weed management. Broch Martindale is the National Nursery & Greenhouse Strategic Account Manager at Corteva and downloads of his episodes are always strong proving that loyal listeners and many others across the industry are well aware of his ability to share detailed research-based cultural information blended with real-world greenhouse and nursery production experience. Check out the show notes for links to all of Broch’s 2025 episodes covering a range of topics. This time, Bill and Broch look back on 2025—spring, summer and fall production—to highlight pests and disease that were particularly troublesome over the past 12 months, as well as products and approaches growers used to effectively go to battle before and after symptoms emerged. They talk spring pests like aphids and thrips that were prevalent coast to coast, mum diseases and issues due to warmer-than-average weather and poinsettia growers facing pathogens and insect/mite pests. Broch also went into detail about how investments in research and development by companies like Corteva drive product effectiveness, even when active ingredients might look alike on labels. Did you know that particle size can dictate the amount of active ingredient actually getting to where it needs to be for full mortality—which, in turn, reduces the risk of resistance? As you wrap up your year, take a listen to this episode to hear about things you might have faced OR challenges you might encounter in future years. And check out the resources below for trialed, tested and proven products to add to the proverbial toolbox.   Past 2025 Episodes with Broch: Integrated Pest Management & Resistance Management Safely Managing Whitefly (and more) Pre-emergence Herbicide Tips & Tricks for Perennial Production   Resources & Products Mentioned: CORTEVA NURSERY & GREENHOUSE XXPIRE Insecticide CONSERVE SC Spinosad Insecticide FLOXCOR Fungicide FLOXCOR + EAGLE Fungicides GALLERY Herbicide DIMENSION Herbicide SNAPSHOT Herbicide
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40 MIN
A Million Dollar Idea ft. Tom Van Wingerden
NOV 20, 2025
A Million Dollar Idea ft. Tom Van Wingerden
In this episode, host Bill Calkins is joined by Tom Van Wingerden from Van Wingerden Greenhouses in Blaine, Washington, to discuss a business angle that isn’t new but like many things these days, rapidly-evolving tools and technology are increasingly available to take it to the next level. Tom is Sales Director at Van Wingerden Greenhouses in Blaine, Washington one of the 100 largest greenhouses in North America and a gold supplier for Ball Seed. He has a degree in business management, is a proud father of four and was a blueberry farmer in the past. Tom is an outside-the-box thinker who’s always looking for ways to do bigger things with fewer resources. That comes across loud and clear in this podcast. The topic is fundraisers—which can be a love-hate topic for many and although some greenhouses businesses have found success with fundraisers over the years, many have not and thus given up the opportunity to create a profit center working with local organizations who are hungry for plants and ways to leverage plant sales to fund projects. Of course, greenhouses need to make money from these efforts because they require plenty of work but what Tom’s team has developed has more than tripled the company’s fundraiser sales while requiring fewer people to manage the segment. This isn’t just an episode about how Tom and the Van Wingerden team have grown sales. They actually developed a software system called PlantBuy.com that’s now available for other greenhouses who want to streamline the fundraiser process. It’s a system developed specifically for the commercial horticulture industry that could (in the future) result in a network of greenhouses across the country fulfilling orders from organizations who want to raise money through plant sales. In the episode, Tom and Bill discuss the overall opportunity for fundraiser business, what is required by greenhouses and the organizations they partner with, how plantbuy.com simplifies marketing, ordering and fulfillment, as well as best practices Van Wingerden Greenhouses has picked up over the past 20+ years supplying fundraisers of all shapes and sizes. If you also have a garden center operation (like they do), the marketing potential alone might be worth the effort! Resources: Learn more about PlantBuy: www.plantbuy.com Book a demo: https://www.plantbuy.com/schedule-a-demo/
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43 MIN