Planning for a successful TSP and conference journey begins with one essential principle: make every client and every attendee feel as though the message was crafted specifically for them. In this special IT Nation Connect Global edition, we sit down with Syed Fraz, CEO of ITMSC, and Amanda Young, Sr. Director of Global Events at ConnectWise, to explore how personalization, preparation, and community-driven experiences shape stronger outcomes for both MSPs and major industry conferences.    We get a glimpse of Syed's entrepreneurial mindset and appetite for growth. Syed shares how MSPs can embrace AI, foster open conversations, empower their technicians, and cultivate relationships where “everyone is a friend.” Amanda takes us behind the curtain of a world-class event—revealing the six-month planning window, the five pillars guiding IT Nation’s design, and how her team balances tradition with innovation in an era where technology and attendee expectations evolve rapidly.  Her goal, 'it's about a connected experience' and one that is community-centric.   Learn more by visiting syncgoose.com, itmsc.net/ and itnation.connectwise.com/ See you at the next ITNation Conference & Tech event   Timestamps: 01:14 – Marker Part 1: Syed Fraz   27:36 – Marker Part 2: Amanda Y_PGM    --- more --- If you want to master the art of audience engagement while learning how to conquer speaking anxiety, deliver persuasive presentations, and close more deals, this is the program for you. Twins Talk It Up is hosted by identical twin brothers Danny Suk Brown and David Suk Brown, who share leadership communication strategies designed to help professionals embrace the power of their authentic voice. Together, we’ll explore tips and tools to unlock the full potential of your voice, dominate every stage you step onto, and elevate your influence and value. Along the way, we’ll crush goals and share plenty of laughs. Book a Free 15-minute discovery call: dsbleadershipgroup.com/schedule-a-call/ Website: appmeetup.com/twinstalkitup/ Community: facebook.com/groups/publicspeakingpoints Patreon: patreon.com/twinstalkitup