Start Right Here! Podcast

Cataanda James, Chief Beauty Officer of CJ The Beauty Group, talks about building a career that surpasses her wildest dreams. Cataanda James is a textured-hair expert, educator, and beauty industry strategist whose career embodies resilience, authenticity, and the courage to follow one's passion. Raised in Kalamazoo, Michigan, she grew up inspired by her mother's love of fashion and flawless grooming. By junior high, Cataanda was already recognized as the "cat-eye queen," sharing makeup techniques with classmates, and by her college years, she had turned her dorm room into a thriving salon. What others dismissed as a pastime became her undeniable calling. Her journey wasn't without resistance. While her mother supported her talent wholeheartedly, her father insisted that beauty was not a "real career." Determined to prove otherwise, Cataanda pursued cosmetology, but soon discovered that many schools neglected textured hair altogether. The turning point came when she enrolled at Dudley Cosmetology University in North Carolina, where she was immersed in technical excellence and, equally important, a business-first philosophy. There she learned to approach beauty not only as an art, but as a profession requiring entrepreneurship, customer service, and polish. From there, she built a diverse foundation, working in barbershops, marketing herself with Polaroid photos long before Instagram existed, and mastering speed and precision at Supercuts. A bold move to Baltimore in 2002 brought her closer to New York and opened new doors. At MAC Cosmetics, she refined her artistry, attracted a broader client base, and stepped into freelance opportunities that connected her to the wider beauty industry. In 2003, Cataanda began a career-defining relationship with L'Oréal. What started with consumer events grew into a nearly decade-long role at the New York Technical Center, where she became the company's Texture Expert. There, she collaborated with chemists and product developers, testing innovations for brands such as L'Oréal Paris, Garnier, Carol's Daughter, and Dark & Lovely, and influencing product launches worldwide. Following the pandemic's impact on the industry, Cataanda joined The Mane Choice as a Brand Educator, focusing exclusively on curly and textured hair. While that chapter was valuable, her entrepreneurial spirit ultimately led her to create CJ The Beauty Group, a consultancy dedicated to helping beauty brands innovate with integrity, test products rigorously, and design inclusive strategies that authentically serve textured-hair consumers. Through every chapter, her philosophy has remained the same: step boldly into opportunity, nurture authentic relationships, and trust that what is meant for you will not pass you by. From Kalamazoo roots to global stages, Cataanda James is proof that when passion is paired with persistence, the sky is not the limit, it's only the beginning. Key Takeaways from Cataanda's Journey Passion Always Leaves Clues - What you loved as a child often holds the seeds of your purpose. Pay attention to those early sparks. Don't Let Doubt Define You - Even when others can't see your vision, trust yourself enough to pursue it with bold confidence. Education Is More Than Skill - True success requires not just talent but also professionalism, business acumen, and the courage to treat your passion like a career. Say Yes to Opportunity - Sometimes the next step isn't clear. Leap anyway—the door may lead to more than you ever imagined. Relationships Are Currency - Genuine connections open doors that strategy alone cannot. Stay in touch, stay authentic, and stay open. Quotes by Cataanda "What's meant for you will never pass you by; your only job is to walk boldly into the opportunities placed in front of you." "You don't need to have the entire plan; sometimes you just have to move, trust God, and figure it out along the way." "Even when you're scared, do it anyway, fear doesn't mean stop, it means step forward with faith." Connect With Cataanda Instagram: https://www.instagram.com/cataandaj/ Website: https://cataandaj.com/ LinkedIn: https://www.linkedin.com/in/cataandaj X: https://x.com/cataandaj

Starr Blackshere is a powerhouse in the beauty industry, a visionary artist whose journey from childhood fascination to professional mastery is nothing short of inspiring. With an innate eye for detail and an unwavering commitment to excellence, Starr has transformed her passion for beauty into a thriving career that spans hair, makeup, and the intricate art of brow design. Born and raised in San Diego, California, Starr's journey into beauty began at an early age, influenced by the dazzling world of pageantry. Her curiosity and natural talent led her to refine her skills in hair styling and makeup artistry long before she stepped into the professional space. By her teenage years, she was already styling hair for friends and adult clients alike, demonstrating an unparalleled dedication to her craft. Her career took a transformative turn when she joined MAC Cosmetics - a brand that not only shaped her technical expertise but also introduced her to the world of high fashion, editorial artistry, and corporate professionalism. She became a key figure in the industry, opening MAC's first Harlem store and later working in the elite Flatiron District showroom, where she collaborated with some of the most influential names in beauty and fashion. Working alongside legends such as Charlotte Tilbury and Pat McGrath at New York Fashion Week refined her artistry and deepened her passion for creating beauty that transcends trends. While her expertise spans multiple disciplines, Starr found her true calling in brow artistry. Her innovative approach to eyebrows goes beyond shaping - she sees brows as an expression of identity, confidence, and self-assurance. Through years of refining her technique, she has mastered nano artistry, a cutting-edge approach to permanent makeup that enhances natural beauty with precision and elegance. Her philosophy is simple yet profound: beauty should complement, not overpower. Her work is celebrated for its ability to bring out the best in each individual, seamlessly blending artistry with authenticity. In 2021, Starr took a bold step in her journey and founded Blackshere Beauty, a premier beauty studio dedicated to offering top-tier services in makeup, lashes, and brows. She believes that creativity thrives in an environment of passion and fulfillment, and she instills this philosophy into every aspect of her work. For Starr, success isn't measured solely by accolades or financial milestones - it's found in the joy of creating, the confidence of her clients, and the lasting impact of her artistry. Through her journey, she has proven that with dedication, adaptability, and a fearless pursuit of passion, the possibilities are limitless. Key Takeaways 1. Find Your Niche and Own It – Starr explored multiple areas of beauty before discovering her true passion for brow artistry. Your journey may take different paths, but once you find your calling, commit to mastering it. 2. Stay Open to Learning and Evolving – From hair to makeup to brows, Starr constantly refined her skills by seeking new knowledge. Growth comes from embracing change and staying curious about your craft. 3. Step Outside Your Comfort Zone – Moving from San Diego to New York City and stepping into high-profile roles wasn't easy, but Star took the leap. If you want to elevate your career, be willing to take bold steps. 4. Persistence Opens Doors – Starr's journey to MAC wasn't guaranteed, but she prepared, strategized, and positioned herself for success. Keep showing up, refining your skills, and opportunities will follow. 5. Attention to Detail Sets You Apart – Whether it's shaping brows or enhancing a face with makeup, Starr's precision and artistry have made her stand out. The little details can make a big impact in your work. 6. Confidence and Professionalism Are Key – Breaking into new spaces requires more than just talent. Starr's ability to present herself professionally and articulate her expertise helped her grow in the industry. 7. Protect Your Joy and Passion – Success isn't just about money or accolades; it's about finding joy in your work. Starr believes that happiness fuels creativity, and staying passionate is the ultimate key to long-term success. Quotes 1. "Success as a creative isn't about how much money you make or how many jobs you have - it's about protecting your joy. When you find joy in your craft, creativity flows effortlessly." 2. "Your journey will have twists and turns, but every experience, good or bad, teaches you something valuable. Stay open, stay learning, and keep evolving." 3. "Confidence comes from preparation. If you want an opportunity, do the work, sharpen your skills, and show up ready. When the door opens, you'll be prepared to walk through it." 4. "Excellence is in the details. Whether it's brows, makeup, or business. Refining the small things sets you apart and turns good work into great work." Connect with Starr Website - www.Blacksherebeauty.com Instagram - Instagram.com/Blacksherebeauty Facebook - Facebook.Com/Blacksherebeautyllc Email - [email protected]

We wrap up our three-part series on Shifting the Natural Hair Narrative. I'm thrilled to be joined by three incredible guests at the forefront of a revolutionary movement in the world of hair—Erin Maybin, Natasha Gaspard, and Debra Hare-Bey, founding members of the NHBC. In this episode, we dive deep into natural hair advocacy, design, and the cultural significance of textured hair. Our first guest is Erin Maybin, a creative force who not only possesses an artistic flair but also brings a wealth of expertise in graphic design to the forefront. As a key contributor to the NHBC, Erin has been instrumental in crafting visual narratives that redefine the conversation around textured hair. You can find her at rdbwellness on Instagram, where her passion for design and commitment to inclusivity shine through. Her ability to merge creativity with purpose is truly inspiring, making her a vital voice in the natural hair movement. Next up is Natasha Gaspard, a media professional and founder of Mane Move Media. Natasha's journey is a testament to the transformative power of authenticity. Her media company is a testament to her commitment to filling the gaps in understanding about natural hair, its cultural significance, and the broader impact on health and identity. On Instagram, you can connect with her at @manemove, where her platform is a celebration of natural beauty, a space to challenge preconceived notions, and a testament to the importance of self-love. And finally, we have Debra Hare-Bey, a true maestro in the art of braiding and founder of Oh My Heavenly Hair. Debra's journey in hair care has transcended mere styling; it's a celebration of culture, history, and identity. Under her brand, she provides expert hair care and spearheads International I Love Braids Day. This powerful initiative transcends visual aesthetics to encapsulate braids' rich history and cultural significance. You can follow her journey and expertise at @ohmyheavenlyhair on Instagram. Buckle up for an engaging conversation with Erin, Natasha, and Debra as we explore the intersections of culture, advocacy, and design in the dynamic world of textured hair. Key Takeaways 1. Power of Advocacy: The transformative power of advocacy in reshaping perceptions and policies related to natural hair. The NHBC, led by Erin, Natasha, and Debra, actively advocates to challenge stereotypes and promote inclusivity. 2. Cultural Connection: Natasha emphasizes the deep cultural connection in natural hair. Beyond being a physical attribute, it represents a profound aspect of identity, culture, and legacy. The NHBC works diligently to bridge gaps in understanding between natural hair, health, economics, and culture. 3. Economic Empowerment: Debra sheds light on the economic empowerment aspect of the natural hair industry, particularly in licensing for hairstylists. The NHBC was pivotal in advocating for licenses to empower natural hair stylists, providing economic opportunities and stability. 4. International I Love Braids Day: The significance of International I Love Braids Day as a celebration of history, culture, design, and beauty associated with braids. The visual impact of this event serves as a powerful tool to educate and create awareness. 5. The Crown Act: Erin delves into the importance of The Crown Act, which addresses discrimination based on natural hairstyles in workplaces and educational institutions. The NHBC actively engages with legislators to bring about necessary changes in laws and policies, ensuring a more respectful and inclusive world for natural hair. 6. Overhaul of Education: The urgent need for an overhaul in cosmetology education, which has not been updated for over 50 years. The NHBC is at the forefront of efforts to revamp education systems, ensuring that future stylists are equipped to cater to the diverse range of hair textures and types. 7. Holistic Approach to Hair Care: Erin emphasizes the interconnectedness of hair and overall health. The condition of one's hair often reflects broader aspects such as stress, diet, and health. 8. The Power of Visuals: Debra underscores the importance of visuals in advocacy, using International I Love Braids Day as a prime example. Striking, memorable images serve as a gateway to meaningful conversations, helping to change perspectives and inspire action. 9. Individual Impact: Natasha encourages individuals to become advocates in their own spaces. Whether through one-on-one conversations, hosting discussions, or even creating workshops, everyone can contribute to changing perceptions and spreading awareness about the beauty and significance of natural hair. Advocacy starts at home, in the community, and in personal interactions. Timestamps [00:02:15] Erin provides insights into the founding of NHBC, its mission, and the broader goals of advocating for natural hair rights and representation. [00:06:12] Natasha shares the cultural significance of natural hair, emphasizing its deep ties to identity, heritage, and the broader narrative of beauty. [00:11:08] Debra sheds light on the economic empowerment aspect of the natural hair industry, discussing licensing for hairstylists and the NHBC's role in promoting economic opportunities. [00:17:40] Erin delves into The Crown Act, explaining its significance in combating discrimination based on natural hairstyles and the NHBC's efforts in advocating for its adoption. [00:23:55] Debra introduces International I Love Braids Day, highlighting its celebration of history, culture, and the artistic beauty of braided hairstyles as a tool for education and awareness. [00:29:20] Erin discusses the urgent need for an overhaul in cosmetology education, advocating for a more inclusive curriculum that addresses the diverse needs of natural hair. [00:33:45] The interconnectedness of hair and overall health is emphasized by Erin, advocating for a holistic approach to hair care that goes beyond styling. [00:38:10] Debra underscores the power of visuals in advocacy, using International I Love Braids Day as an example of how striking images can initiate meaningful conversations and change perspectives. [00:42:30] Natasha encourages individuals to become advocates in their communities, fostering conversations and workshops to raise awareness about the beauty and significance of natural hair. [00:47:15] Closing thoughts on the collective impact of advocacy, the progress made, and the ongoing work needed to create a more inclusive and respectful world for natural hair. Quotes 1. "Our hair is an extension of our identity, and embracing it authentically is an act of empowerment." - Erin 2. "Advocacy isn't just a mission; it's a collective movement. Your voice matters in shaping a more inclusive future for natural hair." - Erin 3. "Every curl, kink, and coil tells a story—a story of resilience, beauty, and the celebration of our roots." - Natasha 4. "The power to redefine beauty standards is in our hands, or rather, in the unique textures of our hair. Own it, and let it inspire change." - Natasha 5. "Economic empowerment begins with recognizing the value of our skills and the artistry in natural hair styling." - Debra 6. "Braids are not just a hairstyle; they're a canvas of culture. Let's use them to paint a world where diversity is celebrated." - Debra

We continue our discussion on Changing the Natural Hair Narrative with the second of our three-part series. This episode features Diane C. Bailey, a pioneering figure in the world of textured hair care, with a career spanning decades and an unwavering commitment to education, advocacy, and community empowerment. She is the CEO and Founder of EMERGE NBIA: Natural Beauty Industry Alliance and Co_President of the Natural Hairstyle and Braid Coalition. Born and raised in New York, Diane has emerged as a prominent figure, shaping the landscape of natural hair care not only as a stylist and author as well as a dedicated advocate for the recognition of textured hair as a science, art form, and cultural expression. With over 40 years of experience in the industry, Diane is renowned for her expertise in working with diverse hair textures, challenging conventional norms, and promoting a holistic approach to hair care. She was the president and art director of Tendrils Hair Spa, one of the first salons in New York City to feature chemically free services for textured hair. Diane's journey includes getting the first natural hair licensure issues in New York State 30 years ago. Her efforts have been instrumental in establishing a framework for recognizing the intricate care and skill required for working with textured hair. Through the NHBC, she continues to champion the cause of textured hair education through advocacy and legislative engagement, empowering beauty professionals and engaging with the community. Beyond the salon, Diane is a published author, having penned insightful works that delve into the science and artistry of textured hair. Her commitment to education extends to teaching and mentoring the next generation of stylists, ensuring that the legacy of understanding and embracing textured hair continues. As a sought-after consultant, Diane lends her expertise to those grappling with hair loss, particularly issues affecting the black community. Through platforms like Instagram, where she can be found at dianecbailey and Emerge Nbia, she provides consultations and fosters a sense of community for those seeking guidance on their hair care journeys. Diane C. Bailey stands as a beacon in the textured hair revolution, reminding us that hair is not just strands but a reflection of identity, culture, and resilience. As she looks toward her next chapter, which includes retirement from behind the chair, Diane remains committed to paving the way for the next generation of hair enthusiasts, educators, and advocates. Key Takeaways 1. Lack of Education on Textured Hair: Diane addresses the critical issue of the lack of education around textured hair. She emphasizes that many stylists are not adequately trained to handle diverse hair textures, leading to challenges in proper care and styling. 2. Need for Change in Education: There is a pressing need for a paradigm shift in hair care education. Diane advocates for changes in curriculum and training to ensure that stylists are well-equipped to understand and work with the intricacies of textured hair. 3. The Coalition's Mission: Diane co-founded the Natural Hairstyle and Braid Coalition, an organization dedicated to advocating for licensure in New York State. The coalition aims to bring recognition to the unique skill set required for textured hair care and has been actively involved in shaping policies around it. 4. Hair Loss and Alopecia: The increasing prevalence of hair loss, especially among younger individuals; alongside the importance of early detection and intervention for various types of alopecia. 5. The Psychological Impact of Hair Discrimination: Diane discusses the psychological impact of hair discrimination, noting instances of racial bias in professional settings. She acknowledges the importance of initiatives like the Crown Act, which highlight and address discrimination based on hair types. 6. Community Support and Connection: Beyond her role as a stylist, Diane actively engages in community support. She offers consultations for those experiencing hair loss, fostering a sense of community through online platforms. 7. Legacy and Future Endeavors: Diane looks toward the future, expressing her desire to create a platform for beauty retail and continue her involvement in education and community outreach. She sees mentorship as a crucial aspect, passing the baton to the next generation of individuals passionate about the safety and cultural significance of textured hair. Timestamps [00:02:15] Diane shares insights into the lack of education on textured hair within the beauty industry and the challenges faced by stylists in understanding diverse hair textures. [00:07:40] The co-founding of the Natural Hairstyle and Braid Coalition. Highlighting its mission to advocate for licensure in New York State and bring recognition to the unique skills needed for textured hair care. [00:11:55] Diane addresses the issue of hair loss, emphasizing the need for early detection of alopecia and the psychological impact of normalized hair loss within the community. [00:15:20] The importance of initiatives like the Crown Act in addressing discrimination based on hair types, particularly in professional settings. [00:18:30] Diane's active role in community support, including her consultations for those experiencing hair loss and her engagement with the Natural Hair Care Coalition. [00:21:05] Future endeavors are discussed, with Diane expressing her desire to create a platform for beauty retail, support education, and pass the baton to the next generation of textured hair enthusiasts. [25:04] Diane discusses the inception of the Natural Hair Care Coalition in 2001, its engagement with legislators, and the impact it made in slowing down regulatory changes to ensure the voices of textured hair care professionals were heard. [28:11] The evolving landscape of hair loss is addressed, Diane shares personal experiences and emphasizes the importance of early detection and intervention for various types of alopecia. [31:22] Diane emphasizes the significance of normalizing conversations around hair loss and creating awareness to encourage individuals to seek support and join relevant groups for shared experiences. [36:00] Diane highlights her involvement in teaching at Magic Fingers Institute, supporting natural hair schools, and the coalition's commitment to providing assistance to those interested in entering the industry. [38:32] The interview concludes with reflections on the ongoing journey and the certainty that textured hair is an integral part of the cultural identity that will persist and flourish. Quotes 1. "Once we normalize the conversation around hair loss, so it's not a secret, people can come out of the closet and say, me too. I have been suffering, and I'm tired of suffering alone." 2. "The science of dermatology is amazing, but it is very expensive. If your insurance doesn't cover it, catching hair loss early is crucial. It's an investment in yourself." 3. "The Crown Act fortifies us because it talks to the community saying, this is what racial discrimination looks like based on hair types. That language wasn't there before." Connect with Diane Book - https://www.amazon.com/dp/1133693687?ref_=cm_sw_r_apin_dp_BN22245M6A0EWX8J7PNQ Website - https://www.emergenbia.com/ | Dr. Osei Tutu (Dermatlogy and Hair Loss specialist) https://www.osei22derm.com/in-clinic-salon X - https://twitter.com/DianeCBailey

Author, advocator, educator and entrepreneur, Diane Da Costa is a trailblazing figure in the beauty and wellness industry. She is the CEO and Founder of SimpleeBEAUTIFUL Brands, Co-President of the Natural Hairstyle & Braid Coalition and wrote the book, Textured Tresses. With over three decades of experience in the beauty industry, Diane has honed her craft to become a master hairstylist, specializing in natural and textured hair. Diane is known for her exceptional skills as a hairstylist, her passion for holistic wellness, and her dedication to advocating for the natural hair community. Her journey began as a young entrepreneur, styling hair for clients from the age of 13, which eventually led her to make a career-defining choice to transition from a corporate job to follow her true calling in hairstyling. Throughout her illustrious career, Diane has not only showcased her expertise as a stylist but has also become an educator and mentor in the field. She is a strong advocate for formal education and training in natural hair care, aiming to bridge the gap in hairstyling education and access for stylists in this specialized field. Diane's commitment to the natural hair community extends beyond her salon. She is one of the driving forces behind the National Hairstyle & Braid Coalition, an organization dedicated to raising awareness, advocating for legislative changes, and providing much-needed support for the natural hair industry. Diane has also partnered with Tresemme to help beauty professionals get education on textured hair and how to better service customers with it through education modules she has created and taught. Diane's holistic approach to wellness has also led her to explore the benefits of CBD products, and she has become a licensed retailer of CBD, offering a range of wellness products at her boutique, SimpleeBEAUTIFUL. Follow Diane Da Costa on her mission to transform the beauty industry, empower stylists, and celebrate natural beauty on Instagram @diane_da_costa and through the NHBC at nhbcoalition.org Key Takeaways 1. Holistic Wellness and Natural Living: Diane Da Costa's journey into wellness and CBD retailing underscores the importance of holistic wellness. Prioritizing natural living, including healthy eating and regular exercise, can lead to overall well-being. 2. Pain Management with CBD: Diane's experience with CBD products highlights their potential for pain relief, especially for individuals dealing with chronic pain conditions. 3. Evolving Industry: The natural hair industry is constantly evolving, and there's a need for standardization, education, and advocacy. Many hairstylists are self-taught, which has led to gaps in knowledge and practice. 4. The Importance of Education: Formal education in natural hair care is crucial. Advocacy efforts, like the National HairstylE and Braid Coalition (NHBC), are aimed at improving access to education and training for natural hair stylists. 5. Empowering the Natural Hair Community: Diane and the NHBC are focused on empowering natural hair stylists and consumers. 7. Focus on Safety and Health: The natural hair industry must prioritize the health and safety of clients. This includes understanding different hair conditions, practicing proper sanitation, and addressing issues like alopecia and hair loss with care. Timestamps 1. [00:05:30] The evolution of the natural hair industry and the need for formal education and standardization for hairstylists. 2. [00:10:50] The role of the National Hairstyling and Braiding Coalition (NHBC) in advocating for natural hair stylists and consumers, and the importance of data collection for the community. 3. [00:14:40] Diane's start at Knapps, a salon where she began her journey in the beauty and hair industry. She shares insights into how she turned heads and made a significant impact during her time there. 4. [00:19:45] The significance of empowering the natural hair community and ensuring safety and health in the industry. 5. [00:27:45] The importance of proper education in the natural hair industry and addressing issues related to hair loss and scalp disorders. 6. [00:34:02] The significance of safety and hygiene in hairstyling, including identifying scalp disorders and providing appropriate guidance to clients. 7. [00:38:50] Diane talks about the work she's doing with TRESemmé, providing insights into her current projects and collaborations with the brand. 8. [00:50:10] The role of passion and creativity in driving success in the beauty and hair industry, along with the importance of leaving a lasting legacy. 9. [00:54:40] The significance of understanding the intricacies of hair care, including identifying and addressing issues like alopecia and scalp disorders, to provide holistic client care. 10. [01:06:49] Diane's final thoughts on the importance of education, licensing, and safe practices in the beauty and hair industry for both professionals and consumers. Quotes 1. "In this business, you have to love lwhat you do because it's not an easy business, but everything you love will turn into and flourish always." 2. "You have to know all of these intricacies to prevent and have consumer care and safety at the end of the day to prosper and to have abundance." 3. "We have a multitude of the younger generation who are hungry to make their money and they're moving so fast that they don't take into consideration of the education that they need."