Glen McDermott, the Executive Director of the Conscious Business Collaborative in Connecticut, speaks with Professor Tensie Whelan on this special episode of The Curious Capitalist podcast.Tensie is the distinguished professor of Practice of Business and Society and the Founding Director of the Center for Sustainable BusinessNotes and Links to the research mentioned in the podcast:Return on Sustainability Investment: Stern Research with tools and caseshttps://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/return-sustainability-investment-rosi Our Sustainable Market Share Index: Trends in consumer purchasing of sustainableproductshttps://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/csb-sustainable-market-share-index Our environmental sustainability messaging: Recommendations with Edelmanhttps://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/centers-of-research/center-sustainable-business/research/research-initiatives/best-practice-guide-effective-sustainability-communicationsTo find out more about The Conscious Business Collaborative in Connecticut, visit: www.consciousbusinesscollaborative.orgThis podcast was created and produced by Red Rock Branding.https://redrockbranding.com/