<p>In today’s episode of If Not Now Wen, we’re excited to talk with special guest Steve Schaffer, a seasoned entrepreneur and investor, as he shares his entrepreneurial journey, starting from his early days in the magic business to venturing into Silicon Valley&#39;s tech scene. With a focus on continuous improvement, Steve reflects on the lessons learned from his ventures like mysterynet.com and offers.com, emphasizing the importance of metrics-driven decision-making and strategic adaptation in the dynamic world of business. Through anecdotes and insights, Steve&#39;s passion for entrepreneurship shines, offering practical wisdom and inspiration for both aspiring and established entrepreneurs.</p> <p><br></p> <p>Our conversation delves into the significance of understanding key metrics in business, such as contribution margin, and how we drive sustainable growth. Steve shares insights from his own experiences, including a pivotal moment where a marketing campaign failure led to a re-evaluation of metrics and experimentation processes within his company.</p> <p><br></p> <p>Steve reminds us of the transformative power of perseverance, adaptability, and strategic thinking in navigating the ever-evolving landscape of entrepreneurship. With a renewed sense of empowerment, you&#39;ll be inspired to embark on your own entrepreneurial journey with confidence and purpose.</p> <p><br></p> <p>In this episode we talk about:</p> <p>🔹 Steve’s entrepreneurial journey and commitment to supporting startups.</p> <p>🔹 Steve emphasizes the importance of learning from failures and adapting to challenges in entrepreneurship.</p> <p>🔹 Discussion on the significance of understanding key metrics in business, illustrated with examples from Steve&#39;s experiences.</p> <p>🔹 Emphasis on the need for a culture of metrics-based decision-making and clear objective setting for sustainable growth.</p> <p>🔹 Steve shares personal insights and experiences, highlighting the importance of metrics-driven strategies, timing in walking away from ventures, and having a clear plan before raising funds.</p> <p><br></p> <p>Steve is such an inspiration, and he has so much wisdom to share. Tune in to the full episode to hear more of his amazing story.</p>