<p>Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and those who might be angry, or feeling invincible.</p><p>Beth and Rich draw a clear line between the COVID-19 research and the work inVibe does with life science companies to help them understand the importance of understanding emotions in order to optimize communications and support.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>