<p>Seamus McDaid, Managing Director at iconic Irish soft drink company McDaids, creators of Football Special, talks to us about being a 4th generation family business leader and the challenges of taking a 70 year business into the D2C age. We discuss international distribution, the carbonated beverage market, preparing for a post covid Christmas and surviving in a world of Coca Cola and Pepsico domination. &nbsp;&nbsp;</p> <p>Seamus took the reigns of McDaids after spending eight years expanding the family business in America and is now preparing to re-launch their direct to consumer store in time for Christmas and delivering a taste of Donegal all over the world.</p> <p>Brought to you by CommerceCentric the direct-to-consumer experts.</p> <p>www.CommerceCentric.com</p>