The Indian Dream

Make In India. 

The three words that will define the future of the country. 

We have a trade deficit of close to $100 Bn with China. That's Rs. 83,000 Crores that leaves the country and isn't used for our own development. 

Virtuoso Optoelectronics is a manufacturing company that started in 2015 with the idea of making electronic products in India. Started with circuit boards, then manufactured LEDs and now for the last three years, they've been manufacturing Air Conditioners. 

I talk to Sukrit about this fantastic journey of scaling to Rs. 330 Cr in Revenue in 8 years! 

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Movie Production. It's something that most of us don't know much about. I host Ashi Dua, Founder of Flying Unicorn Entertainment to talk about her work in producing movies like Lust Stories, Bombay Talkies, Paava Kadhaigal and More! 

Episode Timeline: 
(01:09) - Introduction of Ashi Dua

(03:39) - Why did Ashi move to Bombay?

(07:12) - Ashi’s introduction to movie production

(10:10) - Anurag’s role in Ashi’s career

(11:53) - Anurag’s style of making movies

(14:42) - What does production entail?

(17:23) - Producer’s involvement in the finances

(18:27) - Producer’s compensation

(19:15) - Bombay Talkies and bringing 4 directors together

(22:17) - How do producers put projects together?

(24:20) - Skills needed to be a producer

(28:37) - Is the industry segregated for producers?

(31:05) - Predicting Bollywood’s trends

(35:17) - Choosing the right platform for a movie

(38:01) - How does someone find their footing in the industry?

(39:45) - The Dhoom Dhaam Company

India has 64 Million Micro, Small & Mid Sized Businesses (MSMEs) in India. However, only 12% of them have access to formal credit. There's a massive $530 Billion Credit Gap in this market. In simpler terms, the total demand for formal loans by MSMEs in $819 Billion, out of which $530 Billion is unmet. 

The problem is that banks don't have the right products and the right business model to serve the MSMEs. That's where Indifi is revolutionizing the market with its Digital Loans made based on Alternative Sources of Data. 

I host Mr. Alok Mittal, Founder of Indifi Technologies on understanding the problems in the market and how they are solving it. 

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Influencer Marketing. A rapidly growing Industry. I sit down with Pranav, Founder of OpraahFx, one of the first Influencer Marketing Agencies in the country to talk about the rise and evolution of Influencer Marketing. We talk about how Influencer Marketing campaigns get executed, how much do creators get paid, his decision to focus on Gaming Creators and the future of creator led brands! 

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Episode Timeline: 

(00:00) Influencers and sponsorship deals

(03:15) How did Pranav identify the Influencer Marketing opportunity in 2016-17

(07:22) Why the Legacy Marketing Agencies failed to identify Influencer Marketing Opportunity

(10:02) First Bollywood x Influencer Marketing Campaign - Fukrey Returns

(11:45) The Evolution of Influencer Marketing, How do Agencies win new business

(19:29) How is ROI calculated for Influencer Marketing

(24:13) Shein & MamaEarth Case Study

(28:08) How do Creators charge for Campaign 

(31:04) Influencers becoming celebrities 

(33:42) Disrupting the micro influencer space

(39:22) Why did Pranav double down on Gaming Creators?

(45:50) Different Opportunities for Gaming Creators

(50:09) Creator-led brands in India

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About time that Indian Direct to Consumer Brands make a global impact...

I talk to Akshay Ghulati - Co-Founder of Shiprocket, who is currently working with many Indian D2C Brands to help them go global!

Episode Timeline:

(00:00) - Introduction to ShiprocketX & Indian D2C brands going global
(03:01) - Why should Indian brands go global now? 
(07:21) - Experience of taking a Indian brand global.
(19:13) - The product market fit on successful Indian brands in the global market
(24:08) - How to select the marketplaces or which market you want to sell in?
(27:45) - What’s the mindset with the pricing?
(30:01) - Possibilities with the upside of global selling 
(33:04) - Pushback from the entrepreneurs 
(36:49) - Compliance laws of selling oversees
(41:52) - The segments who will want to take the brand global
(42:56) - High potential categories to get high global success
(48:22) - What are the opportunities to build agency type of businesses in this ecosystem?
(52:18) - What are the steps I need to take to run an experiment of taking my brand global?

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