Podcast Creation and Marketing with Podmotion

In this first Podmotion.co episode of 2022, we talked to James Cridland, publisher and editor of Podnews.net. James explores how the world of podcasting may evolve in this new year. He digs into concerns about the erosion of podcasting ecosystems, programmatic advertising, why the subscription model may not be a big part of podcasting going forward, independent podcasting, and a whole lot more.You can find James on LinkedIn and at Podnews.net.If you like this episode, we'd really appreciate it if you leave us a review at Apple Podcasts. Thanks!

When you daily job involves absorbing specialist information that's valuable to clients, and regularly discussing it with colleagues, you could have the makings of a podcast show!This episode from Podmotion features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thought leader, podcaster, and CEO of Thirty Capital, a provider of services and solutions to commercial real estate firms. Rob's podcast, Commercial Real Estate Capital Markets Report, launched in April after he talked to a friend about a regular weekly call he has with his team of senior traders. The friend asked Rob if he could listen in to the call, and that's when Rob realized it might be a good idea to turn the weekly roundtable discussion into a podcast show. Each roundtable episode discusses treasury rates, short-term rates, and everything related to debt and debt optimization for commercial real estate. Each episode helps CRE professionals determine if it is time to refinance, borrow, or what kind of action they should take to optimize or leverage their debt.Before the podcast show launched, the weekly call took place and Rob and his team absorbed all the information shared during the roundtable, and shared it with callers if they thought it was relevant or important.Rob appreciates the diverse opinions that his analysts present in each episode. They are at a senior level, so of course they are opinionated. This discussion makes for a very animated conversation about how the capital markets could evolve in the coming, days, weeks, and months. Even though the meeting is now a podcast, it still has a informality about it, and listeners feel that they are right there in the meeting with Rob and his team.  They've been able to find the sweat spot where the informal collegial chat is absent, but it's not super formal.Rob encourages podcasters to learn and experiment as they go, and to not be afraid of the ever-evolving process. Feedback is crucial, as is room for growth. He says the best thing about doing the show is the feedback and suggestions they are receiving from the listener. They are getting questions as well as feedback, and aim to answer them in the show. They questions also play a role in shaping the content of upcoming shows. In this episode Rob also discusses:Figuring out how to slightly tweak the meeting format so it could be recordedWorking with a consultant to launch a showHow the new show has transformed Thirty Capital's lead generation and marketingHow much his team is enjoying being involved in the showEquipment used for the showSetting up measurable goals and expectations for a podcast show.Find Rob on LinkedIn, Twitter, and at Thirty Capital. 

Podmotion.co thanks Rob Finlay, host of the CRE Capital Markets Report roundtable podcast, for sponsoring this episode! Find Rob's show here!Nick DiBartolomeo and Bruno Pierce are started a new podcast this early this year - then thousands of others started podcasts too!By being focused on community building, experimentation, and mastering social media, Nick and Bruno have achieved a level of success that eludes many new podcasters.Their show is called Quit The Build, and it's the voice of their gaming community - Quit The Build. Even if you're not a gamer, we recommend you listen to this episode. Nick is our guest and he gives a masterclass in how to start and grow a podcast. He gives an amazing amount of information and actionable tips on how to start a show and see it grow. During this conversation Nick and Sheelagh discuss sponsorship techniques and mention a website called Podthreads - this website no longer exists, just in case you decide to Google it!In this episode Nick shares his number one lesson for new podcasters. Nick and host Sheelagh Caygill explore:Take lots of time to plan out your show and it's format - Nick and Bruno spent a month planning before launchDon't launch a show with the sole intention of making moneyHave a goal for your show - for Nick and Bruno, it's shoot for the stars!Be as professional as your budget will allow with your show's brandingHow to plan out an episodeWhy being friends with your host means you'll have great synergy behind the micHow understanding the importance of content creation will help you grow your showWhy Twitter is essential for podcast growth and engagementHow to successfully use one clip and share it across platforms as an audiogramLearning from other podcasters and watching their tactics; try them out and see if they work for your showBeing patient with your progress - it takes time to find a rhythm with a showMonetization through sponsorship, Patreon, and advertising.If you have any questions about this episode, or podcasting in general, get in touch with Podmotion at info at podmotion.co.Thanks for listening and stay safe.