Podcast Creation and Marketing with Podmotion

Sheelagh Caygill

Overview

Episodes

Details

The Podmotion Podcast: The Art of Podcast Production & Promotion is created and produced by Podmotion.co, a podcast production and marketing agency based in Toronto, serving the world. The Podmotion show provides listeners with valuable information and actionable tips about podcast production, marketing, and promotion. We cover everything about podcasts - from interview techniques, sound, marketing, and website development, through to editing, content creation, social media marketing, and email newsletter marketing. This is the show you want to listen to if you're a professional podcaster, an independent podcaster, in marketing or comms/PR, or interested in the podcast industry as a whole. The Podmotion team is happy to answer your questions, too. So get in touch any time at Podmotion.co.

Recent Episodes

JAN 21, 2022

Podcast predictions for 2022 with James Cridland

In this first Podmotion.co episode of 2022, we talked to James Cridland, publisher and editor of Podnews.net. James explores how the world of podcasting may evolve in this new year. He digs into concerns about the erosion of podcasting ecosystems, programmatic advertising, why the subscription model may not be a big part of podcasting going forward, independent podcasting, and a whole lot more.You can find James on LinkedIn and at Podnews.net.If you like this episode, we'd really appreciate it if you leave us a review at Apple Podcasts. Thanks!

28 MIN

NOV 14, 2021

How to start and grow a successful podcast show

Podmotion.co thanks Rob Finlay, host of the CRE Capital Markets Report roundtable podcast, for sponsoring this episode! Find Rob's show here!Nick DiBartolomeo and Bruno Pierce are started a new podcast this early this year - then thousands of others started podcasts too!By being focused on community building, experimentation, and mastering social media, Nick and Bruno have achieved a level of success that eludes many new podcasters.Their show is called Quit The Build, and it's the voice of their gaming community - Quit The Build. Even if you're not a gamer, we recommend you listen to this episode. Nick is our guest and he gives a masterclass in how to start and grow a podcast. He gives an amazing amount of information and actionable tips on how to start a show and see it grow. During this conversation Nick and Sheelagh discuss sponsorship techniques and mention a website called Podthreads - this website no longer exists, just in case you decide to Google it!In this episode Nick shares his number one lesson for new podcasters. Nick and host Sheelagh Caygill explore:Take lots of time to plan out your show and it's format - Nick and Bruno spent a month planning before launchDon't launch a show with the sole intention of making moneyHave a goal for your show - for Nick and Bruno, it's shoot for the stars!Be as professional as your budget will allow with your show's brandingHow to plan out an episodeWhy being friends with your host means you'll have great synergy behind the micHow understanding the importance of content creation will help you grow your showWhy Twitter is essential for podcast growth and engagementHow to successfully use one clip and share it across platforms as an audiogramLearning from other podcasters and watching their tactics; try them out and see if they work for your showBeing patient with your progress - it takes time to find a rhythm with a showMonetization through sponsorship, Patreon, and advertising.If you have any questions about this episode, or podcasting in general, get in touch with Podmotion at info at podmotion.co.Thanks for listening and stay safe.

47 MIN

AUG 24, 2021

Podcasting: Low Barrier To Entry Makes Quality Content Hard to Come By

Eli Schwartz released his first book, Product-Led SEO early this year. The release came during the pandemic, so speaking gigs and appearances in book shops were out. Instead, Eli turned to podcasts to promote his book. 'I've met some really bad podcasters'Eli's experience is a sharp reminder to podcasters: You really have to up your game if you want to be worthy of a listener's time. Eli says it's too easy for people to buy a mic, sit behind it, and make a show. What's missing is the thought, planning, and preparation that needs to go into a new podcast. Podcasting is competing with a massive amount of content for people's attention. If you're commuting, running, or or doing stuff at home, you can choose from audio books, radio, or music. And if you're just sitting around, streaming, TV, gaming, and YouTube are options. In one example, Eli said a podcaster asked him to spend hours writing a script which the host would then read. "That is ridiculous, and I don't understand why anyone would listen to a podcast like that," he says, adding he refused the request. "You may have a big name behind it. It may be launched by a big brand, but that low barrier to entry really makes a quality hard to come by."The Value Trade: A Podcaster Is Getting Something For FreeEli points out that guests create content, which fulfills the requirement for the podcast host to continually produce content. "Maybe the podcast has a sponsor. So now the guest is helping them to produce that content. And as a result, they can now get that podcast sponsored."So from a value trade-off standpoint, a podcaster does have to be putting more work into preparation, and into making sure that the flow of the podcast is good, and high-quality for the listener," continues Eli, noting that the exception is if a podcaster is famous, then it's a privilege to be on their show. Eli doesn't go onto podcasts expecting that he's going to get a consulting engagement out of it, or sell books. "I'm going to do podcasts because I think it's interesting. And I like talking with interesting podcasters.A guest may or may not get value, but it's not guaranteed.What Does Good Preparation Look Like?Every podcaster and guest has their own way of preparing. If you're producing a good show and aiming for top-notch guests, be grateful for their time and make guesting as easy as possible.Hosts should read about an upcoming guest and their recent activities and achievements. Check out some of their recent blog posts. Listen to any previous podcast show appearances. Make an effort to come up with some really interesting questions that a host hasn't asked before. Making an effort to dig a bit deeper can really pay off. Ask why, or what something might mean. Look for insights and actionable tips. If they've written a book, make an effort to read it.At Podmotion we usually send through questions ahead of an interview, but that doesn't mean the interview has to be scripted. If there is an interesting digression that's relevant to the audience, we go for it.For a guest, preparation means understanding the focus of the interview, listening to a show's previous episodes. If a host doesn't send any questions in advance, be sure ask what the focus of the interview will be. Send through your bio or a link to one, as well as any links you want in the show notes. Find Eli on LinkedIn, at EliSchwartz.co, and ProductLedSEO.com. Eli's favourite podcast guest appearance on the

34 MIN

APR 14, 2021

How to be a better podcast guest and a better show host

Alain Hunkins published his book Cracking The Leadership Code on March 24, 2020 - the week the world went into lockdown.A speaker and leadership coach, Alain had no choice but to promote his book virtually, and a key tactic was podcast interviews with shows in the U.S, Canada, and the U.K. In fact, Alain has done more than 130 interviews!Without doubt, he's learned a great deal about what makes a good podcast show guest and what makes a good show host. Here's a little preview of Alain's astute insights into the world the podcast show host-guest dynamic. Alain says: "Some hosts have blown me away. They've read my book. They've had specific questions about things in the book, they've had things they wanted to challenge around that, where it's become a very spirited, lively conversation."In contrast, some hosts won't go deep or explore, and the questions are very basic, stock questions. "Then I finished answering that question, and they had no follow-up question to that. I feel like it's been a tick-box exercise."I'll make it work. I can do the best I can. But I look back on those interviews and think, 'Really? I mean, is that it? Is that all we're doing here?'. Because it's so generic. And again, people want to hear that moment of insight. "I can bring as much dynamism to my side of the table, but people prefer tennis matches that're not one-sided. We want the sense that we're hitting the ball back and forth over the net. It's much more interesting." This is why Alain believes preparation is so important. As an example, Alain says when he trains leaders, he always says the map is not the territory, and so is all your preparation. As a show host, when you show up to interview people, be present, be in the moment, and be curious.In feedback to one host, Alain told them he'd had an amazing interview, and the host replied: "I'm curious, I actually want to interview and learn something in this hour. Otherwise, I feel like I'm wasting my time as a host." In this conversation with Sheelagh Caygill, Alain discusses: How to reach out to show hosts Why tenacity pays off in securing interviews What kind of information to provide hosts How to prepare for an interview The difference between a good host and a boring one How hosts can prepare to interview a guest How hosts who go off-script can end up with a great episode Why hosts shouldn't be afraid to go down rabbit holes and explore more deeply, and How hosts can exercise their intuitive muscle and come up with great questions. Find Alain online at AlainHunkins.com and LinkedIn.

18 MIN