<p>Dr Jay Desan is one of the pioneers in the field of Corporate Sustainability in Europe. and today as a co-founder of BoomGrow, she is pioneering the transformation of farming; changing the way people live, giving them access to nutritious safe, affordable, delicious and sustainably produced food. &nbsp;&nbsp;Today, Sustainability is a mainstream topic, generating interest from governments, corporates, and enlightening individuals. &nbsp;and Dr. Jay as well as Boom Grow is set to capitalize on this. &nbsp;But It wasn't always that way. &nbsp;Dr. Jay &nbsp;had a front-row seat in experiencing the challenges of &nbsp;being on a bleeding edge of a nascent industry, &nbsp;&nbsp;How did Dr. Jay persevere and continue in the area of sustainability? and what drives her to focus on doing the right thing? &nbsp;How did she tackle the industry naysayers and eventually turn the tide in favor of sustainability? &nbsp;and how can we learn from her in building a business that is not only sustainable but also good for the community and great for the planet? &nbsp;Tune in to this episode of the Picture of Success, with Dr Jay Desan, the Co-founder of BoomGrow to find out more</p>