Chris Brisson made a public decision to kill the company he’d built, live in front of 34,000 customers. Why did Call Loop have to fall for Salesmsg to rise in its wake? That’s the million dollar question for a Co-Founder who builds in silence what others try to shout into existence.This episode of Extrology is a record of the success that’s found by overcoming your old ways, and building systems that scale under pressure.Lee and Chris discuss:Chris' bold, deliberate choice to "kill" his previous business to rebuild anew with SalesmsgHow bringing in the right co-founders and team members can unlock potential Embracing a mindset of constant refinement, treating every business department as a "product" that can be optimisedTexting as a sacred channel to reach your customersThe continuous unlearning of old management styles that drives Chris’ growth as a leaderChris Brisson: https://www.linkedin.com/in/chrisbrisson/Salesmsg:https://www.linkedin.com/company/salesmsg/https://www.salesmessage.com/Send us a textGet in touch: [email protected]: https://www.extrology.com/ https://www.instagram.com/extrologypodcast/ https://www.tiktok.com/@extrology https://substack.com/@extrology https://www.youtube.com/@extrology Lee Cooper: https://www.linkedin.com/in/leecooperrecruiter/