We’re delighted to speak with Paul Walsh, one of the Tech industry’s Experts on preventing Fraud and Smishing.  Paul is the founder and CEO of MetaCert. Paul has a very interesting career, which he covers some of in the Pod. He was one of the early movers in the field of Scam Detection and prevention. Paul’s career highlights include: Leading messaging infrastructure testing for mobile operators across Europe Founding Segala, the first telecom testing company to join the GSMA Co founding the Mobile Web Initiative at the W3C Co founding the URL classification and content labelling standard at the W3C Co inventing the concept of account and service labelling on the web, echoed later in systems like Twitter Verified At MetaCert I’ve focused entirely on protecting people from online impersonation and link based attacks: Built the first parental control software for smartphones Created patented mobile app security used by major tech and security firms Developed the first anti phishing protection for messaging platforms like Slack Completely wiped out phishing for the crypto sector on Slack in 2017 Invented Zero Trust URL Authentication In this especially extended Pod, its fascinating to hear Paul address all the major issues facing Customers today. Contacts https://www.linkedin.com/in/paulwalsh/ https://metacert.com/   If you have an interesting topic or story you’d like to talk about on the Good, Bad and Ugly Innovation Podcast in the areas of Innovation, AI, Technology Product Marketing, Market Trends, contact me via LinkedIn: https://www.linkedin.com/in/paddyflynn/