The 7 email rule: Pitching your work to illustration clients - Kira Matthews
MAR 27, 202638 MIN
The 7 email rule: Pitching your work to illustration clients - Kira Matthews
MAR 27, 202638 MIN
Description
Nobody is born knowing how to pitch.(Katie here) I've been known to pitch once, hear nothing, and decide 'Oh well. Never mind.' Then never reach out ever again. š So you can imagine my SHOCK and INCREDULITY (is that a word?) when Kira told me that she will reach out 7 times to a brand before giving up. Whaaaaaat!?Kira Matthews (aka Kira the Bold), is like confidence in a bottle. She's mastered pitching and landing work with names like Squarespace, Ganni, and lots more.Ā If contacting publishers and/or potential clients makes you do a little bit of sick in your mouth, this episode will definitely help! At the very least you'll feel inspired to send more than one follow up email.In this episode, we chat about:What to do when the work⦠just stops coming inWhy pitching can feel so scaryThe real reason people donāt hear back. (And nooo, itās not because they hate you)Why one email is basically just saying helloHow to follow up without being annoying (or feeling like you are)Timestamps:00:00 Meet Kira (Queen of Pitching š)01:00 From fashion styling to building a business02:00 When the work disappeared⦠and what she did next03:00 Learning to pitch (while still being terrified)05:00 Fear doesnāt go away. You just get used to it06:00 The 3-year journey to landing Squarespace08:00 Why most people give up after one email09:00 The stories we tell ourselves about rejection10:00 Why you need to follow up (a lot more than you think)11:00 How to make each email actually count12:00 Applying this to illustration and getting your work seen13:00 Inside Kiraās talent agency experiment15:00 Why smaller creatives need to pitch more, not less17:00 Agents, money, and whatās really going on behind the scenes19:00 Why agents arenāt a magic solution20:00 Sales: the bit everyone wants to avoid23:00 Why follow-up feels rude (but isnāt)24:00 Rejection challenges and building resilience26:00 Rejection = start of the conversation28:00 Momentum, energy, and creating your own opportunities30:00 The actions that actually lead to results31:00 Telling people what you do (important!!)32:00 Katieās rejection challenge story34:00 Auditing your time and whatās worth it35:00 Kiraās final pep talkLinks & stuff wot we mentionedKiraās website: https://www.kiramatthews.com/Instagram: https://www.instagram.com/kirathebold/Weekly pitch tips newsletter: https://kirathebold.myflodesk.com/m0elc4qip7The Good Ship Illustration https://www.thegoodshipillustration.com/freebiesĀ Byeeee for now!x The Good Ship Illustration (Helen, Katie & Tania)Come and say hello! āļø @thegoodshipillustrationš www.thegoodshipillustration.comp.s. We love answering your illustration questions.Ā Click here to submit your question for The Good Ship Illustration Podcast š