<div>This week I’m thrilled to be joined by Jacob Navok, the CEO of Genvid Entertainment, to discuss his company’s new partnership with DC Comics, DC Heroes United. A combination mobile game and Justice League television show, DC Heroes United is a fascinating hybrid entertainment experience, one that Navok has been working on in various forms for years now. <br>
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The first 20 minutes or so of the show are largely about DC Heroes United; after that, we discuss the evolution of this sort of interactive gaming/viewing more broadly, including earlier experiments on Facebook and with properties like <em>The Walking Dead</em> and <em>Silent Hill</em>. It’s a fascinating new arena of entertainment, and I hope you learn something about how the next generation is interacting with media even if you’re not that interested in the properties themselves. <br>
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