<p>In this episode of <strong>That Podcast Exchange </strong> host<a href="https://twitter.com/realmikosantos" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong> Miko Santos </strong></a>interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.</p><p>with Harry for more insights.uld love to continue this conversation with you, over Twitter <a href="https://twitter.com/realmikosantos" rel="noopener noreferrer" target="_blank" previewlistener="true">@realmikosantos</a>!</p><h3>In this&nbsp;episode, we&nbsp;cover:</h3><ul><li>Success in podcasting industry.</li><li>Standing out in crowded market.</li><li>Understanding brand identity and audience.</li><li>Focusing on specific target audience.</li><li>Having a clear point of view.</li></ul><p><br></p><h3>About the Guest</h3><p>Harry Morton is a seasoned professional in the world of podcasting, with over 15 years of experience in the audio industry. His journey began with a background in music and audio post-production, where he honed his skills and developed a passion for storytelling through sound. After a setback early in his career, losing a critical audio file for a client's advert, Harry transitioned into sales and marketing roles, gaining valuable experience and a global perspective during his time in Australia.</p><h3>Connect with Harry Morton</h3><ul><li>Visit Harry Morton <a href="http://lowerstreet.co" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>Website</strong></a></li><li>Connect with Harry Morton on <a href="https://twitter.com/podcastharry" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>Twitter</strong></a> <a href="https://www.tiktok.com/@rrpmalaysia" rel="noopener noreferrer" target="_blank" previewlistener="true"> </a>and<strong> </strong><a href="https://www.linkedin.com/in/harrymorton/" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>LinkedIn</strong></a></li><li><a href="http://brandpodcastsummit.com" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>brandpodcastsummit.com</strong> </a>(Brand Podcast Virtual Summit- April)</li></ul><h3>Resources and links mentioned in this Episode</h3><ul><li>Subscribe to our Podwires Newsletter,<a href="https://podwires.substack.com/" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong> by clicking here</strong></a></li><li>Connect with Miko Santos on <a href="https://www.linkedin.com/in/micosantos/" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>Linkedin </strong></a>and <a href="https://twitter.com/realmikosantos" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>Twitter</strong></a></li><li>Do you require a job posting? or Join us at <a href="https://podworks.io" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>podworks.io </strong></a>if you're an independent podcast producer looking to show off your abilities.</li><li>Visit our audio version of the podcast <a href="https://pod.link/1526604757" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>here</strong></a></li><li>If you are an independent podcast producer,? Join the <a href="https://join.slack.com/t/podworksio/shared_invite/zt-2228hs9wk-EHoy9M4ln5JdsyZx2_RCOw" rel="noopener noreferrer" target="_blank" previewlistener="true"><strong>Podworks.io Slack community </strong></a>to connect with other podcasters and service providers.</li></ul><h3><br></h3><h3><strong>More About That Podcast Exchange:</strong></h3><p>This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal.</p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>