We're solidly into the 4th month of the year, which means there's an entire first quarter of progress in the rearview mirror. Often, the metrics that organizations look at most closely throughout the year is the number of members who have signed on or renewed. After all, these are the numbers that seem most directly connected to revenue.

Today, we're talking about a different number. How many PROSPECTS did you gain this quarter?

In this episode, we'll cover a few reasons why your organization should keep an eye on this metric.

I'll be curious to hear what you think.

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