The Bossy. Type | Podcast Guru

Overview

Episodes

Details

The Bossy. Type, hosted by Alyce Greer of Bossy. Copywriting, is your unconventional how-to for building a bold business or personal brand through the power of words and sometimes, other creative stuff. The bonus? You’ll amass a cult following, make some cash and steal all of the attention in your industry. All without spilling a drop of rosé.You dream of running a crazy popular, successful brand, but you’ve got no idea where to start. You’re trying to do all the things you’re meant to, but have run out of time (and hands). You know you offer something unique, but have trouble communicating it. You suck at words, branding and/or being creative, and wish you had enough money to outsource.Every Tuesday and Friday, Alyce will dish her copywriting and brand-building tips through bite-sized lessons. When that gets boring, she’ll quiz experts on graphic design, branding, marketing and social media, and chat to the people behind your favourite bold brands, so you can learn from their stories, secrets and mistakes. As a regular listener, you’ll feel armed and ready to DIY (and dominate).Join the Bossy. posse by subscribing and for more copywriting, content and brand-building tips and resources, check out https://www.bossycreative.com or @bossy.copywriting on Instagram.

Recent Episodes

APR 10, 2023

Writing No-F*cks-Given Copy for Your Website, Emails + Captions

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

No idea where to start with your website copy? Guilty of writing fluffy, sweet emails? Want to take up more space on Insta? In this ep, I break down my favourite tricks for sounding more confident across all of your platforms.

In this episode, I cover:

Getting into character before you write
Planning out your messages
Copy non-negotiables for a strong website
Writing emails confidently
Shy words to leave out of your emails
How to plan + write attention-grabbing captions

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

If you liked this episode and The Bossy. Type podcast, please take a minute to follow, and leave a rating/review. You can do that right now by clicking here and choosing your platform. If you loved this episode, take a screenshot and share it to your Stories! You'll be helping me to reach more people, and I promise to buy you a drink next time I see you.

21 MIN

APR 3, 2023

This 1 Exercise Will Help You Add More Personality Into Your Business

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

If you're a service provider (and clients are coming to you for your specific skills, expertise or process!) I strongly believe your personality should inspire your brand voice — which is exactly what I've done with Bossy. By doing this, your dream clients will be drawn to you, your business will feel authentic and your content will reflect the experience of working with you. Pen's at the ready; here's how it's done.

In this episode, I cover:

How to unpack your personality, including fun questions to ask yourself
How to dial up your personality for the sake of your brand
How to inject more of your personality into your copy + content

Make sure you're following both of Bossy.'s Instagram accounts for maximum goodness: @bossycopy.coach and @bossycopy.studio.

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

12 MIN

MAR 28, 2023

How I Build a Brand with Bossy.-level Confidence

Once you've listened to this, go straight to https://www.bossycopycollege.com/free-lecture and download my free lecture! It's all about how to build a confident brand that lands clients, makes money + stands out, so if you're a business owner or freelancer that wants to go off in 2023, you can't miss it.

Now, you know your girl loves to talk about personal brand, confidence, and standing out in your space. This is not because I just love attention (lol) but because over the past 6 years I’ve discovered you NEED confidence (in yourself and your business) if you want to kick ass. So today, I’m taking you through a bunch of things that I did in order to build a brand with Bossy.-level confidence.

In this episode, I cover:

Why you should care about building a 'confident' brand
Finding your niche
Developing your own brand voice
Scaling your business in an 'on-brand' way
Being consistent on your platforms
Ignoring what everyone else is doing
Speaking with conviction
Business-related mindset traps

22 MIN

MAR 7, 2023

My 2023 Instagram Strategy: What I'm Doing to Boost Engagement + Make Sales!

Love what you hear in this episode? Make sure you enrol in Caption Coach! It's my workshop mini-course that will help you confidently create Instagram content that saves you time, stands out from the sea of same, and scored crazy high engagement. Enrol for instant access: https://www.bossycopycollege.com/caption-coach

In 2023, I'm planning to shake up Bossy.'s content — big time. The first item on my list? Instagram. ICYMI, we introduced a shiny new second account. In this episode, I break down why I've done it, how they'll differ and the exact content creation process I use for max engagement.

In this episode, I cover:

How I'm viewing Instagram in 2023
Why I've introduced a new Insta account
My content pillars for each account
How I plan on brainstorming creative ideas and writing engaging captions
Why repurposing content is a game-changer for your to-do list

21 MIN

FEB 20, 2023

TikTok Who? Why Your Instagram Captions Are More Important Than Ever

SAVE THE DATE! Tuesday 28 February
Come along to Content Class (it's free!) where I'll give you the simple 3-step process I use to create Bossy.'s content, and give you an idea-to-caption breakdown of the posts that have received over 100 saves! To come along live or catch the replay, make sure you're registered: https://www.bossycopycollege.com/caption-coach-masterclass.

As business owners, our own social media channels always fall to the bottom of the list. It doesn't help that content creation is SO time-consuming, and it's always impossible to think of a caption. But before you give up, let me explain five reasons why your captions have never been so important.

In this episode, I cover:

How to grab a scroller's attention
Examples of raw + relatable content that works
Competing with TikTok and why you don't need to introduce yet another platform
Using your captions to convey your brand personality
How captions can help you tick off every marketing goal

Enrol in Caption Coach — my workshop mini-course — and learn to confidently create Instagram content that saves time, stands out in a sea of same and scores crazy high engagement. The best bit? It only takes half a day to complete. Enrol here!

Wanna keep the conversation going or be Instagram pals? Come follow us here and say hi in the DMs.

18 MIN