The Higher Ed Roadmap to Passing a Bond: Marketing, Messaging, and Community Trust
What does it take to pass a $600 million bond measure in a politically divided community? In this episode of Higher Ed Conversations, host Cheryl Broom sits down with Alex Breitler, Director of Marketing and Communications at San Joaquin Delta College, to unpack the strategy, stress, and surprising joys of leading a successful bond campaign. Alex shares how his background as a journalist helped him shape compelling, transparent messaging, why polling data became the campaign’s “North Star,” a...