How can understanding psychology transform your approach to event planning? In today’s episode, host Dr. Kristin Malek introduces the concept of event psychology with Event Psychology Advisor and Co-Founder of Matey Events,Victoria Matey. Together, they explore how events serve as catalysts for behavior change, emphasizing the integration of behavioral science into the event industry. Dr. K and Victoria discuss common event planning pitfalls while advocating for innovative strategies, including leveraging advice for feedback, reimagining SWAG, and employing secret attendees for authentic insights.


Meeting Psychology (1:15)
Why You Should Experiment (3:41)
Employing Secret Attendees (11:48)
Matey Events (16:08)
Event Neuroscientists (19:35)
Look Where Others Don’t (22:59)

Connect with Victoria:
Website: matey.events
Event Psychology Lab (online course): eventpsychology.thinkific.com
Event Psychology Club (membership and resources): eventpsychology.gumroad.com


Visit the Experience University website for more information!
www.experienceuniversity.org

Connect with us on our socials!
Youtube: https://www.youtube.com/@experienceuniversity/podcasts 
Facebook: Experience University
Facebook: Design, Market, and Sell-Out Your Events
Instagram: @kristin.malek
https://www.linkedin.com/in/kristinmm/