The Marketing Millennials

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that’s worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn’t a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you’re new to Marketing or a seasoned vet, this is the episode for you.  Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at http://wrike.com/tmm Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Most marketers track clicks…but almost nobody is using them correctly. Jay and Daniel break down how to turn click data into one of the most powerful tools in your marketing stack. From building high-intent audiences to improving segmentation, they explain why clicks should be treated as a signal, not just a metric. They cover how to create retargeting audiences from click activity, why tagging clicks by topic unlocks smarter campaigns, and how to filter out low-quality or misleading clicks so you’re not optimizing based on bad data.  Jay also shares a simple (and slightly controversial) way to estimate bot click inflation and why your reported metrics might not be as accurate as you think. If you want to get more value out of the traffic you already have, this episode shows you how to make your clicks actually count. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

While everyone fights over Meta and Google…smart brands are going offline. In this episode, Daniel sits down with Olivia Oshry, CMO of the Out of Home Advertising Association of America (OAAA), to break down why billboards, out-of-home, and real-world media are booming again and why most brands are still underutilizing them. Olivia shares her journey from digital-first companies like AOL to betting big on out-of-home, and explains why the pendulum is swinging away from pure performance marketing toward a more balanced, brand-first strategy. They dive into why out-of-home works so well in today’s AI-driven, hyper-digital world and why she calls it “the human medium.” They also unpack why attention matters more than impressions, how Gen Z discovers brands differently, and why great creative (not just spend)is what separates campaigns that get ignored from ones that go viral. If you’re wondering how to break through rising CAC and creative fatigue, this episode will change how you think about media mix and where your brand should show up next. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Olivia: LinkedIn: https://www.linkedin.com/in/olivia-oshry-82189356/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it take to run Marketing for multiple global brands at once without losing creativity or performance? Daniel sits down with Natalie Wills, SVP of Marketing & Creative at Expedia Group, to break down how she leads Marketing across Hotels.com, Expedia, and Vrbo…all at the same time. Natalie shares her unconventional path into Marketing (from economics to global brand leadership), and then dives into the real strategy behind Expedia’s latest campaigns, including how mascots like “Bellboy” drive memorability in a crowded market and why bringing back nostalgic brand assets can outperform starting from scratch. And, why do most companies still get brand vs. performance Marketing completely wrong? Natalie and Daniel discuss.  If you’re scaling a brand, managing multiple products, or trying to balance creativity with performance, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at wrike.com/tmm Follow Natalie: LinkedIn: https://www.linkedin.com/in/nataliealisonwills/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you posting on Instagram and just hoping for the best? Jay and Daniel break down some of the most underused Instagram tactics that Marketers should be paying attention to right now. Daniel explains why Instagram's Trial Reels feature is a game-changer for creators and brands who want to test content before it hits their main feed, and how the platform's built-in analytics can tell you exactly where your audience is dropping off. They also get into what Adam Mosseri actually said about sharing posts to your story (and whether Jay buys it), why posting as a Reel instead of a static image gives you a better shot at reaching non-followers, and the engagement story trick Daniel uses to warm up his audience before posting. If you’re flying blind on Instagram and want a plan, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/