The Marketing Millennials

Starting a brand isn’t easy. Do you need a co-founder? Who’s your target audience? What software and tools do you need to even start? We’ve got marketer and brand expert Arielle Spiegel to answer all of it.  The key? Understanding. Understanding yourself, what you can do, who your product is meant for, etc. is a great starting point. And for many people starting a brand, defining your place in the world is also important.  Plus, branding is just more than coming up with a solution for consumers: your mission, vision, and values drive your “why” everyday—they’re not just on your “about” page on your website. How can you create something that’s authentic and resonates with your audience? If you’re an entrepreneur, marketing maven, or a brand bestie, this is the episode for YOU.  Follow Arielle: LinkedIn: https://www.linkedin.com/in/ariellespiegel/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

2024 is wrapping up and our resident psychics—I mean marketers—give us their 2025 predictions.  Daniel’s take? Edutainment is through the ROOF next year. And we’re gonna see a whole lot of it on LinkedIn.  Jay predicts podcasting is still on the rise, especially in niche media. With 51% of adults listening to podcasts, there are still more people to capture and 2025 is the year to do it.  Plus, is there a direct correlation between playing pickleball and the amount of pickles you eat?  Find out if you agree or disagree with Jay and Daniel in this short bathroom break. 🚾 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight.  Empathy and putting yourself in your customers’ shoes? That’s the key.  Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get responses? Plus, don’t count Facebook and word of mouth out of the marketing question. For many parents and older consumers, Facebook and friends are THE way to hear about new products and gain their trust. How can you leverage this type of connection? If you’re a mom, a grandma, a cool aunt, or a marketer looking to better connect with your audience, this is the episode for you.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Amy: LinkedIn: https://www.linkedin.com/in/amy-upchurch-491550a7/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?  Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have? Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it? Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Carina: LinkedIn: https://www.linkedin.com/in/carinampedersen/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What are both B2B and B2C companies realizing?  Even though many people are getting back together in-person, it’s still important to build community through online events.  This week’s guest is Kristen Koenig, an expert event and engagement marketer who lives, eats, and breathes online events. Ever since COVID threw a wrench into everyone’s plans, there have been a ton of challenges—including whether the live events and online events should display the same content. (Hint: you need to optimize your content based on your delivery method.) How do you keep people engaged and make meaningful connections if they’re not in the room with you? Plus, we talk about authenticity. There’s literally nothing worse than a marketer who isn’t genuine. So, how do you show your personality and make your event fun? If you’re an event marketer, webinar junkie, or looking to up your marketing game, this is the episode for YOU.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Kristen: LinkedIn: https://www.linkedin.com/in/kristennkoenig/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com